Mark Robertson Articles

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creator's Tip #43]

This week on Creator's Tips we're going to be talking about the best way to share and link to your Youtube channel's URL in a way that may boost search rankings for both your YouTube channel and its videos. A Quick Boost This trick/best practice ...

Going to the 2012 Vidcon Conference? We Are & You Should - Let's Meet Up!

Video makers have it good in June.  We just went over the exciting Vimeo Festival + Awards happening in the early part of the month.  And later in June, VidCon will be holding their 3rd annual gathering in Anaheim on June 28-30.  If you want ...

Summary of YouTube Changes, Google Indexing Embeds & Adwords for Video [Reel Web #36]

This week on the Reel Web we discuss changes YouTube has made to make things easier for content creators, Google's new AdWord campaign and their attempts to solve video discovery limitations and more. YouTube Changes and Additional Features YouTube has made numerous changes recently to their uploader ...

YouTube Marketing Course: Live Training Starts Wednesday

The odds are pretty good that if you're reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us ...

Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012

SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going--and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led ...

Setting the Pace In Next Gen YouTube Marketing

Mark Robertson, the Founder of ReelSEO, and I will be speaking about "Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about "Next Gen YouTube Marketing” at SES Chicago on Nov. 16, 2011. And we spoke about "Next Gen ...

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan ...

Where Gaming & Online Video Collide: Tour Of Machinima

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games--machinima is a modern word used ...

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

SES Chicago is almost upon us--November 14-18--and it's sure to be another amazing show. But if you somehow haven't quite made up your mind to go, I thought I'd give you a little extra motivation. You see, our founder, Mark Robertson, and frequent contributing author, Greg ...

What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak

In my previous post I made a list of what I thought to be the top video innovations of both Steve Jobs and Apple. However right away one of our readers had reminded me of a few good ones I completely overlooked. So rather than ...

Sex And Relationships In Social Video Marketing – How To Make It Work!

We know that sex + video is an incredibly powerful combination in online marketing, but many of us forget that to stay successful in business, you need to offer more than just the promise of a "fling." I show the important connection between sex and ...

Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with ...

Cloud-Based Video Editing & YouTube Tips - The Reel Web #5

Welcome to this week's episode of The Reel Web, ReelSEO's weekly video series covering the latest online video news, opinions, rumors, and production tips. This week's episode includes stories on cloud-based video editing, tips for filming prank videos and choosing the right YouTube Channel, and ...

SES San Francisco 2011 Fast Approaching - Register Today

It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for ...

The Weekly Online Video News Round Up - Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows... the volume of news about online video grows as well. So every weekend we try to give you ...