Mark Robertson Articles

ReelSEO @ SMX East: Quick And Easy Video

ReelSEO @ SMX East: Quick And Easy Video

SMX East 2013 is one of the biggest digital marketing conferences on the East Coast and we'll be there! Join ReelSEO as we discuss the best ways to create and distribute quick and easy video content for your site or for your client.

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creator's Tip #43]

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creators Tip #43]

This week on Creator's Tips we're going to be talking about the best way to share and link to your Youtube channel's URL in a way that may boost search rankings for both your YouTube channel and its videos. A Quick Boost This trick/best practice ...

Going to the 2012 Vidcon Conference? We Are & You Should - Let's Meet Up!

Going to the 2012 Vidcon Conference? We Are & You Should   Lets Meet Up!

Video makers have it good in June.  We just went over the exciting Vimeo Festival + Awards happening in the early part of the month.  And later in June, VidCon will be holding their 3rd annual gathering in Anaheim on June 28-30.  If you want ...

Summary of YouTube Changes, Google Indexing Embeds & Adwords for Video [Reel Web #36]

This week on the Reel Web we discuss changes YouTube has made to make things easier for content creators, Google's new AdWord campaign and their attempts to solve video discovery limitations and more. YouTube Changes and Additional Features YouTube has made numerous changes recently to their uploader ...

Setting the Pace In Next Gen YouTube Marketing

Setting the Pace In Next Gen YouTube Marketing

Mark Robertson, the Founder of ReelSEO, and I will be speaking about "Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about "Next Gen YouTube Marketing” at SES Chicago on Nov. 16, 2011. And we spoke about "Next Gen ...

Driving Video Views & Engagement With SEO & Social Media

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan ...

Where Gaming & Online Video Collide: Tour Of Machinima

Where Gaming & Online Video Collide: Tour Of Machinima

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games--machinima is a modern word used ...

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

SES Chicago is almost upon us--November 14-18--and it's sure to be another amazing show. But if you somehow haven't quite made up your mind to go, I thought I'd give you a little extra motivation. You see, our founder, Mark Robertson, and frequent contributing author, Greg ...

What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak

What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak

In my previous post I made a list of what I thought to be the top video innovations of both Steve Jobs and Apple. However right away one of our readers had reminded me of a few good ones I completely overlooked. So rather than ...

Sex And Relationships In Social Video Marketing – How To Make It Work!

Sex And Relationships In Social Video Marketing – How To Make It Work!

We know that sex + video is an incredibly powerful combination in online marketing, but many of us forget that to stay successful in business, you need to offer more than just the promise of a "fling." I show the important connection between sex and ...

Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore

Video Marketing Advice For Retailers: Product Videos Alone Arent Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with ...

Cloud-Based Video Editing & YouTube Tips - The Reel Web #5

Cloud Based Video Editing & YouTube Tips   The Reel Web #5

Welcome to this week's episode of The Reel Web, ReelSEO's weekly video series covering the latest online video news, opinions, rumors, and production tips. This week's episode includes stories on cloud-based video editing, tips for filming prank videos and choosing the right YouTube Channel, and ...

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

This week I had the opportunity to present at the Mediabistro Social Media Optimization Conference, with my presentation titled, "Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies." Check out my Slideshare presentation and some highlights from the presentation on what social video optimization ...