Jim Louderback Articles

Google Plus Integrates With YouTube - The Reel Web #12

This week's look at the Reel Web highlights several news stories surrounding YouTube's $100 Million investment into new premium content channels and the perspectives and opinions that go with it. Will the investment into contracting celebrities, athletes and hollywood stars be a good thing for ...

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with ...

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in ...

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading ...

A Closer Look At Cable TV's Package - Jim Louderback On The Future of Cable Television

One of the many people Mark was able to catch up with at Blogworld last month is Jim Louderback, the CEO of Revision3.  Amidst talking about online video in general, and Revision3 specifically, the pair of them got off track for a bit on a ...

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels ...

Blogworld Expo Founder, Rick Calvert, On Video's Prominence At This Year's Convention

The fourth annual Blogworld conference is fast approaching, and the session schedule already has me intrigued.  The event will be held October 14-16, and this year moves from the Las Vegas Convention Center to the Mandalay Bay convention center.  ReelSEO readers can earn 20% off ...

Viral Video vs. Episodic Video - Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece ...

Web Video Advertising and Brand Integration - What Works and What Doesn't

Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view ...

Succesful Content Syndication and Aggregation Strategies

I'm at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning's session titled, "Successful Content Syndication and Aggregation Strategies." 

The NXT Stage of This Digital Age

The NXT Stage is a conference for everyone that has a hand in developing video. Whether that video ends up on the web, broadcast for television or for some other purpose  is irrelevant. The two-day conference is set for March 24-25 at the Renaissance Hollywood ...

Revision3 Gets Optimized With EveryZing SEO Solution

In yet another high-profile customer win for EveryZing, the next-generation universal search and vSEO leader today announced Revision3 will use its solutions to provide enhanced search and discovery of the site's vast array of original, broadcast-quality Internet television programming. Revision3 is licensing two solutions from ...

Revision3 Uses VideoClix for In-Video Interactivity

Revision3, the leader in exclusive Internet television, has partnered with VideoClix, a pioneer in clickable web video, to expand usability and interactivity for its viewers. The partnership will enable the Revision3 audience to click on different objects within video—including show hosts and products—for more information ...

Revision3 Syndicates Top Web Shows To Blip.tv

Revision3, the TV network for the Internet generation, today announced that it will begin syndicating its entire content catalog of shows to blip.tv. Beginning today, popular Web shows including The Digg Reel, popSiren and Tekzilla will be viewable on blip.tv and throughout the blip.tv distribution ...

NewTeeVee Live Video Conference - Highlights

Here is a great post written by David Spark, and published on his weekly technology radio report blog - sparkminute.com. David, thanks for letting us repost this excellent summary. ;-) NewTeeVee, the blog about online video technologies and content, hosted their first conference, NewTeeVee Live, ...