Jim Louderback Articles

25 Top YouTube Business Power Players for 2013 - Thumbs Up!

25 Top YouTube Business Power Players for 2013   Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.

Join Top Experts @ The 2013 Video Marketing Summit 7/25 - 7/26

Join Top Experts @ The 2013 Video Marketing Summit 7/25   7/26

We are thrilled to announce The 2013 Video Marketing Summit, taking place July 25-26th in San Francisco. This intimate and unique two-day gathering will bring together some of the most brilliant minds in the online video advertising and marketing world. Speakers from YouTube, Revision3, Fullscreen, Unruly Media, Poptent, and of course, ReelSEO are among just a few of those scheduled to appear.

YouTube Wishlist - Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

YouTube Wishlist   Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube.  We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

You Talkin' to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

You Talkin to ME? Why Some TV Personalities FAIL on YouTube [Creators Tip #51]

Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip ...

Building An Audience Outside of YouTube & Revision3's New Fall Slate: Interview with CEO Jim Louderback

Building An Audience Outside of YouTube & Revision3s New Fall Slate: Interview with CEO Jim Louderback

Revision3 just announced some new acquisitions for their fall lineup, which reminded me of something that has been a recurring theme for this year: finding success outside of YouTube.  No one argues that YouTube isn't amazing when it comes to reach, and they are (seemingly) ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

Why You Should Be At Streaming Media East Next Week

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Online video and its providers have definitely made their presence known to the television industry, and we've seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution.  Now, cable channels without a clear online video presence are looking for ...

7 YouTube "Rules", YouTube Workshops, AOL On & KickStarter [Reel Web #37]

7 YouTube Rules, YouTube Workshops, AOL On & KickStarter [Reel Web #37]

This week on the Reel Web we discuss AOL’s announcement about "AOL On," their new video service that will host all of the videos from their service and also feature some new original shows.  We also cover YouTube tips from Charlie McDonell, YouTube’s new workshop ...

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