Jim Louderback Articles

Join Top Experts @ The 2013 Video Marketing Summit 7/25 - 7/26

We are thrilled to announce The 2013 Video Marketing Summit, taking place July 25-26th in San Francisco. This intimate and unique two-day gathering will bring together some of the most brilliant minds in the online video advertising and marketing world. Speakers from YouTube, Revision3, Fullscreen, Unruly Media, Poptent, and of course, ReelSEO are among just a few of those scheduled to appear.

YouTube Wishlist - Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube.  We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

You Talkin' to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip ...

Building An Audience Outside of YouTube & Revision3's New Fall Slate: Interview with CEO Jim Louderback

Revision3 just announced some new acquisitions for their fall lineup, which reminded me of something that has been a recurring theme for this year: finding success outside of YouTube.  No one argues that YouTube isn't amazing when it comes to reach, and they are (seemingly) ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Discovery Bets Big on Original Web Video Content & Revision3: Jim Louderback Offers Insight

Online video and its providers have definitely made their presence known to the television industry, and we've seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution.  Now, cable channels without a clear online video presence are looking for ...

7 YouTube "Rules", YouTube Workshops, AOL On & KickStarter [Reel Web #37]

This week on the Reel Web we discuss AOL’s announcement about "AOL On," their new video service that will host all of the videos from their service and also feature some new original shows.  We also cover YouTube tips from Charlie McDonell, YouTube’s new workshop ...

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've ...

Jim Louderback On Cow Paths & Old Media Moving Online

Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we ...

Revision3 Saw Major Increase In Viewership, Revenue In 2011

Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time, and by ...

Google TV Marketplace Turns YouTube Into TV - The Reel Web #21

This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a ...

The Weekly Online Video News Round Up - 2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got ...

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3

I had a chance to catch up recently with our friend Jim Louderback, CEO of Revision3. Jim talks about how video has helped magazine brands recreate a kind of deep-dive content experience on tablets that readers are used to getting from print editions. He then ...