youtube hero hub hygiene

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called "Hero, Hub, Hygiene", which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.
traction

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.