Brendan Gahan Articles

4 Ways Brands Can Suck Less & Reach More on YouTube

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called “Hero, Hub, Hygiene”, which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.

25 Top YouTube Business Power Players for 2013 – Thumbs Up!

25 Top YouTube Business Power Players for 2013   Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube – a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.

Three Tips To Help Your Video Gain Traction Online

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it’s good…but how do you get others to feel the same way? It’s all about finding influencers who have the same interests as you, and learning how to talk to them.