The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.
According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video’s current slice of the online pie. That’s the equivalent of 4.5 trillion YouTube clips. 4K video, and the ‘Internet of Things’ are also going to play a bigger part in our internet consumption in four years time.
On this week’s ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.
Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.
YouTube is clearing suspended accounts from its system, and this will have an impact on subscriber numbers on other channels. The good news is that although subscriber counts may fall, view counts will remain the same, as views aren’t counted from suspended users. The new feature is being implemented to ensure that the subscriber count remains as authentic as possible.
The higher the budget, the better the video production. However, there are alternatives to time consuming and expensive location shooting. There are several great options for producing beautiful videos that have clear audio without ever shooting anything. We take a look at the choices on offer.
GoPro may be one of the biggest YouTube success stories ever. In 2011, the company generated revenue of $234.2 million, by 2013, the figure was $985.7 million. In 2013, their customers uploaded approximately 2.8 years worth of video featuring ‘GoPro’ in the title to YouTube, and GoPro focused video content generated 1 billion views last year.
Showreels are the perfect portfolio to present your animated design work, and it takes extraordinary creativity and skill to produce an outstanding one. However, they can be as cliche-ridden as any other video project, as a new parody video, ‘Shit Showreels Say’ confirms.
As a brand, creator, or video marketer, there is nothing more exciting – or nerve-racking – than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?
The list of speakers for the 2014 Reel Video Summit just keeps getting bigger, and we are delighted to announce that Buzzfeed, OgilvyOne, and Tubular Labs will be joining us at the July 24th-25th event in San Francisco. #ReelSummit is going to be THE must-attend event for marketers, storytellers, brands and retailers who are serious about online video.