Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.
Christmas is the time for sharing, so we bring you 10 of the best festive holiday-themed videos from 2014 to share around. Please feel free to re-gift this playlist with everyone you know who isn’t a regular reader of ReelSEO. You're welcome.
Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.
What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.
For the first time ever, user-uploaded video content on Facebook has overtaken YouTube uploads to the social networking site, with the Facebook video auto-play feature taking credit for the increase in popularity.
Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.
Despite the video advertising industry's best efforts, many Internet users are still using adblocking software to cut out the ads. But is the real problem the quality of the video ads in the first place?
Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.
BMW is the most popular make of automobile on YouTube, with 4.8 billion all-time global views. But 90% of those viewers watched fan created content rather than videos created by BMW for its own YouTube channels. Check out this infographic and study of the automotive industry on YouTube!