With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.
Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week.
Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?
If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.
YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN’s, and lack of views. It’s hilarious and well worth watching.
YouTube has announced lots of new features, and the site’s new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There’s a raft of new tools for creators too, including more opportunities to monetize.
VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.
We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.
When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren’t officially partnered with FIFA.
We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week’s Creator’s Tip, we give you 5 ideas for increasing the Watch Time on your video content.