Casey Neistat: YouTube Channel Review   Through the Reel Wringer casey neistat wringer.jpg e1434757283950 360x240
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Casey Neistat: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer' is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube - from big-name brands, to top independent creators. This week, we put filmmaker Casey Neistat through the wringer, and he comes out pretty well.
Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile Youtube and mobile video 360x240

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
Maybe Vertical Video Isnt That Evil After All? vert vid syndrome 360x240

Maybe Vertical Video Isn't That Evil After All?

For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
WheezyWaiter: YouTube Channel Review   Through the Reel Wringer Wheezy Waiter YouTube Channel Review 360x240
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WheezyWaiter: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer' is a video marketing series that takes a deep-dive into the content, programming, marketing, and audience strategy of major YouTube creators and brands. In this post, musician and vlogger WheezyWaiter goes through the Reel Wringer.
Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup? nike adidas brand videos womens world cup 360x240

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.
Viral Video Roundup June 2015: Smore Entertainment All Round

Viral Video Roundup June 2015: S'more Entertainment All Round

Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study] expedia video marketing strategy 360x240

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
Facebook Raises its Video Game with Revenue Share for Brand Creators Facebook offers ad revenue share with creators 360x240

Facebook Raises its Video Game with Revenue Share for Brand Creators

There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.
How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement low video production quality can be positive for brands and creators 360x240

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.