Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard youtube trueview ads google adwords 360x240

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.
16 Top Video Marketing Tips, Hacks, and Takeaways video marketing tips and strategies 360x240

16 Top Video Marketing Tips, Hacks, and Takeaways

VidSummit 2015 was a goldmine of information for video marketers, and we bring you 16 of the most actionable tips and takeaways from the event. If you couldn't make it, just spend 5 minutes reviewing what's working on YouTube and how you can take action now.
Dear YouTube: We Love You But You Need an A/B Testing Feature youtube a b split testing 360x240

Dear YouTube: We Love You But You Need an A/B Testing Feature

A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
Online Video: How Consumers Use Resources to Research and Buy Video and the sales funnel 360x240

Online Video: How Consumers Use Resources to Research and Buy

Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
Facebook Content ID for Video is Coming, Addresses Freebooting facebook content id 360x240

Facebook Content ID for Video is Coming, Addresses Freebooting

The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
How Buzzfeed is Taking Over the World   One Video at a Time buzzfeed video 360x240

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing Gatorade Sweat it to Get it End Slate 360x240

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study] OwnageCharacters 360x240

Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
Why Vine Compilations are Killing it on Facebook vine compilations taking off on facebook 360x240

Why Vine Compilations are Killing it on Facebook

Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.
Good Mythical Morning: YouTube Channel Review   Through the Reel Wringer rhett link good mythical mornings youtube review 360x240
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Good Mythical Morning: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Rhett and Link's hugely successful weekday talk show 'Good Mythical Morning' gets the Reel Wringer treatment.