Hey YouTube! Why Make it So Difficult to Share Video Ads?

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.

10 of the Best Christmas Videos to Share with Friends and Family

10 of the Best Christmas Videos to Share with Friends and Family

Christmas is the time for sharing, so we bring you 10 of the best festive holiday-themed videos from 2014 to share around. Please feel free to re-gift this playlist with everyone you know who isn’t a regular reader of ReelSEO. You're welcome.

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.

Direct Video Uploads Surpass YouTube Shares on Facebook - For First Time!

Direct Video Uploads Surpass YouTube Shares on Facebook   For First Time!

For the first time ever, user-uploaded video content on Facebook has overtaken YouTube uploads to the social networking site, with the Facebook video auto-play feature taking credit for the increase in popularity.

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.

Attention Brands: Make Video Ads That Viewers Won't Want to Block

Attention Brands: Make Video Ads That Viewers Wont Want to Block

Despite the video advertising industry's best efforts, many Internet users are still using adblocking software to cut out the ads. But is the real problem the quality of the video ads in the first place?

Why Every Brand Needs to Create Haul Videos For The Holidays

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

BMW is the most popular make of automobile on YouTube, with 4.8 billion all-time global views. But 90% of those viewers watched fan created content rather than videos created by BMW for its own YouTube channels. Check out this infographic and study of the automotive industry on YouTube!