facebook video marketing mobile devices

Facebook Micro Moments: How Video Marketers Can Make the Right Connections

Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does - and that's a goldmine of information for video marketers.
Shure Microphones YouTube Channel Review
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Shure: YouTube Channel Review - Through the 'Reel' Wringer

Through the Wringer', our video marketing series takes an behind-the-scenes look at a top brand's YouTube channel and reviews the video marketing strategy of its content, along with insights on programming, marketing, and audience strategy. This week, audio and microphone specialists Shure gets the Reel Wringer treatment.
youtube shopping ads

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

YouTube has announced the introduction of 'Shopping Ads' which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner with the top YouTube influencers in their category and transform a video into a digital store front. And that's a game changer!
85 percent brands video marketing

85 Percent of Companies Find Success with a Video Marketing Strategy

A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.
GrubHub YouTube Review
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GrubHub: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, online food ordering and delivery service GrubHub gets the Reel Wringer treatment.
Evernote YouTube Review
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Evernote: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, productivity tool Evernote gets the Reel Wringer treatment.
home depot how to videos youtube

How Home Depot is Winning with How-To Video Content

Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It's a great example of a 'hygiene' video strategy that more brands could employ.
facebook-billionaires

Facebook Video Billionaires: Record Breaking August Views

For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload.
8 tips keep video relevant

8 Essential Ways to Keep Your Video Content Relevant

Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
thanksgiving youtube

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube it's Thanksgiving terms that people are searching for more.
Brofresco YouTube Review
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Brofresco: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, Brofresco gets the Reel Wringer treatment.