85 Percent of Companies Find Success with a Video Marketing Strategy 85 percent brands video marketing 360x240

85 Percent of Companies Find Success with a Video Marketing Strategy

A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.
GrubHub: YouTube Channel Review   Through the Reel Wringer GrubHub YouTube Review 360x240
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GrubHub: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, online food ordering and delivery service GrubHub gets the Reel Wringer treatment.
Evernote: YouTube Channel Review   Through the Reel Wringer Evernote YouTube Review 360x240
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Evernote: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, productivity tool Evernote gets the Reel Wringer treatment.
How Home Depot is Winning with How To Video Content home depot how to videos youtube 360x240

How Home Depot is Winning with How-To Video Content

Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It's a great example of a 'hygiene' video strategy that more brands could employ.
Facebook Video Billionaires: Record Breaking August Views facebook billionaires 360x240

Facebook Video Billionaires: Record Breaking August Views

For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload.
8 Essential Ways to Keep Your Video Content Relevant 8 tips keep video relevant 360x240

8 Essential Ways to Keep Your Video Content Relevant

Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday thanksgiving youtube 360x240

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube it's Thanksgiving terms that people are searching for more.
Brofresco: YouTube Channel Review   Through the Reel Wringer Brofresco YouTube Review 360x240
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Brofresco: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, Brofresco gets the Reel Wringer treatment.
3 Quick Wins for Kickstarting an Influencer Video Marketing Campaign brands influencer marketing 360x240

3 Quick Wins for Kickstarting an Influencer Video Marketing Campaign

Many brands are working with independent creators across a range of video platforms in a bid to reach a wider, more engaged audience. But what is the best way of getting the most out of these influencer video marketing campaigns? We bring you 3 quick wins.
How Video Marketers Can Use Googles Brand Lift Surveys for Extra Juicy Data Google Brand Lift surveys 360x240

How Video Marketers Can Use Google's Brand Lift Surveys for Extra Juicy Data

Did you know that Google provides extra metrics and data to video advertisers via its Brand Lift Surveys feature? If you are already using Adwords to run your video advertising campaigns, then you can set up a survey very quickly for no extra cost. It could provide the data you need to increase ROI on your advertising.
Which Video Creators Own Halloween on YouTube? halloween youtube 360x240

Which Video Creators Own Halloween on YouTube?

Halloween is fast approaching, and it's one of the annual tentpole events that both video creators and video marketers can really get behind. But which creators have generated the most views in the last year with their spooky videos based around this unique event in the calendar?