The Christmas video ad is the culmination of 12 months of hard work for many brands and agencies and a great campaign can lift visibility and sales for years to come. We take a look at some past ads and what it takes to create something memorable.
Google officially announced their support for schema.org video markup in February 2012 but they have now confirmed that they consider it a necessary requirement for a video landing page, if that page stands a chance of appearing in their search results.
A coffee shop prank, a table full of healthy Halloween treats, a girl that poops and a fireman saving a kitten all won a place at the top of the 20 most shared, branded video ads during October 2013. Amazingly, 'Dumb Ways To Die' is still holding strong after nearly a year in the charts.
YouTube's live streamed Music Awards Show was either a great success or a damp squib, depending on whether you bought into Spike Jonze's vision. It certainly generated a lot of headlines for the site today. This, and other news from the day in online video.
Polaris, the gaming division of Maker Studios, is a celebration of gaming and geek culture, featuring editorial coverage on the stories that matter to its audience. They've just signed four big names that bring over 13 million subscribers and 150 million views per month.
With TV viewing habits changing so rapidly and consumers turning to the internet for their news, old school and new broadcasters are using YouTube as a way of updating their audience with the events of the day. We look at some of the best news channels on the site.
Netflix have been talking about 4K video for quite a while - they even shot the second series of 'House of Cards' in that format. Now, they are testing some Ultra HD footage out on the site in preparation for a full roll out of the feature in 2014.
The first ever YouTube Music Awards, one of the most important events in the site's history, will start in just a few hours. With Spike Jonze at the helm, YouTube hopes it will be one of the watercooler moments of 2013 and establish them as a broadcaster with serious clout.
In order to attract premium content to the site in the past, YouTube have given the big broadcasting networks a much more favourable share of ad revenue. That's all set to change as YouTube are updating their advertising rate card to a flat 55% for all partners, no matter their status.
Machinima are looking for a new CEO to guide them out of the financial woes they are currently experiencing, Vevo roll out a new site design and Kayne and Kim are going after Chad Hurley for posting that proposal video. These and other stories from the day in online video.
Welcome to the first Fun Video Friday of November 2013 and never mind the kids, we all know it's the adults who are going to be looking forward to the new Lego Movie more than anyone. Luckily for them, Warner Bros have released a brilliant new trailer featuring God, Batman and Abraham Lincoln.
YouTube are stepping in as the third party between content partners and multi channel networks during a dispute. They have launched a featured which allows partners to begin the process of being released from their contracts. MCNs are also being told to be more transparent in what they are offering.
GoDaddy are already gearing up for the 2014 Super Bowl by announcing they will take a more subtle approach to next year's half time ad push. No more scantily clad models say the company as that's diluting their message. This and other news from the day in video.
More and more of us are uploading video content to Instagram but how can we ensure we are producing the best quality footage and creating the most engaging clips possible? We bring you 7 of our top tips to get the most out of this video platform.
Halloween is upon us again and there have been some fantastic videos released to celebrate the best of the holiday. Watch Batman appear in a range of horror films, kids getting trick or treated with healthy snacks and a lots of handy ways to kill a pesky pumpkin.
The world's most popular video platform, LongTail, has rebranded as JW Player, the name that most of its users are already familiar with. The player generated 6 billion views across 2.5 million websites in September 2013 and the company predicts further growth as the demand for mobile video grows.