Is Vine Worth the Time for Branded Video Content? vine branded content video marketing strategy 360x240

Is Vine Worth the Time for Branded Video Content?

You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don't have to create a Vine that reaches the whole audience, just one that reaches a target audience.
Why the YouTube 301+ View Counter Change is Important youtube view counter 301 360x240

Why the YouTube 301+ View Counter Change is Important

The YouTube view counter freezing at 301+ views has been a source of frustration for many creators over the years, even though it was introduced to stop spammers inflating views by whatever means they could. Now it's being dropped in favor of more up-to-date stats, and that's a good thing for everyone.
Learn to Fly Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing learn to fly video request to dave grohl rockin1000 360x240

'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

You don't have to be a Foo Fighters fan to notice that a cover of one of the band's most iconic tracks, 'Learn to Fly', has gone viral in the past week. But it's not just any old cover, it's a lesson in crowdfunding a dream and marketing it to exactly the right people. In this case, the Foo Fighters themselves.
What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona? gilbert arizona innovative digital online video 360x240

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
New Platforms Mean New Opportunities: Welcome to the Video Reblog! video reblogging new video opportunities 360x240

New Platforms Mean New Opportunities: Welcome to the Video Reblog!

The cost of producing video content is still prohibitive for many brands and creators, but there's a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created the perfect storm for video blogging, these innovative platforms are encouraging their own type of video format – the video reblog.
Why YouTube Will Be Better Off Without Google Plus youtube drops google plus integration 360x240

Why YouTube Will Be Better Off Without Google Plus

In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself in the long run.
Facebook Video Owns Day One, But YouTube Wins the Long Term Love facebook day one youtube longtail e1438026467663 360x240

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
Top 9 Things I Learned From the Industry Track at VidCon 2015 DSC05538 360x240

Top 9 Things I Learned From the Industry Track at VidCon 2015

The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of Facebook native uploads.
VidCon 2015: Online Video is Changing the World As We Know It ze frank buzzfeed and katie couric vidcon keynote 2015 360x240

VidCon 2015: Online Video is Changing the World As We Know It

Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day of the world's biggest celebration of online video.
Adult Swim: YouTube Channel Review   Through the Reel Wringer adult swim youtube channel review 360x240
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Adult Swim: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don't have to. This week, Adult Swim gets the Reel Wringer treatment.
Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand] brand vs brand uber and airbnb video marketing 360x240

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.
List of Video Search Engines and Video Search Web Sites (Updated) top video search engines and video search sites 360x240

List of Video Search Engines and Video Search Web Sites (Updated)

YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want? We bring you the top 9 video search engines and video search websites.