As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.
The YouTube Creator Playbook for Brands recommends the 'Hero, Hub, and Hygiene' strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.
Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.
YouTube is introducing support for 360 degree videos, but how can brands, marketers, and video creators take advantage of this new feature on the site? In this week's Creator's Tip, we discuss using 360 degree footage in your video marketing strategy.
Are you using Google+ to build, and engage with your YouTube audience? Are you aware of all of the features that tie Google+ and YouTube together? Find out more in this week's TubeTalk podcast, the best YouTube tips and tricks podcast around.
Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.
Details about the new Twitter video player have been spotted, and they give users some insight into what they can expect. One feature is that videos have to be directly uploaded to Twitter, so no YouTube links or embeds allowed.
The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown.
It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
YouTube's video annotations really are one of the most effective video SEO tools available. We have put together the best in-depth training course to show you how to use annotations to increase subscribers, build engagement, and even link off-site to your own website or merchant or crowd-funding account.