Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.
Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we're not entirely sure what's going on at Disney if we're honest.
Netflix are making things better and brighter for viewers who watch their content via the television, with an upgrade to their TV menu. Netflix are calling it the biggest change in their history. These and other stories from ReelSEO.
On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.
Broadcasting giant Endemol, the biggest independent production company in the world, is investing $40 Million into a range of video platforms such as YouTube, AOL, Dailymotion and Yahoo. The company currently works with around 400 global broadcasters and they already have over 100 YouTube channels.
Long form video content accounts for a third of view time on YouTube, that's video that lasts over 20 minutes or more. Not everyone is watching 30 second clips of car crashes or talking cats and YouTube's encouragement of longer form quality content looks like it's paying off.
The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
Google are allowing direct applications for Google Glass at last, although there's no guarantee you'll get one and YouTube appears to have won the copyright infringement battle against the UK Premier League and the French Tennis Federation which has been going on since 2007. These and other stories of the day from ReelSEO.
YouTube are offering free TrueView ads to creators who produce and upload a promotional video for their Channel. The new feature, Fan Finder, wants to help creators find a wider audience across YouTube. It's free at the moment so hurry and sign up!
A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.
With so many millions of videos on YouTube it's easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.
Vine is finally coming to Microsoft's Windows phone almost 11 months after it was released on Android and iOS. It gets all the same features but also a couple of extras exclusive to this new roll out. Users will be able to use the Window's "lenses" to capture footage and they'll also be able to pin their Vine account to the home screen.
Just in time for Christmas, the Australian Post Office has introduced a video postage stamp that allows the sender to record a 15 second message via a special QR coded stamp. The recipient retrieves the video by scanning that code into their smartphone. Genius.
Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
Maker Studios get a new chief content officer who comes fresh from heading up the video division at Yahoo, PS4 launch a killer unboxing video and an anti-YouTube video is going viral on YouTube. These stories and more from the day in online video from ReelSEO.