Video Advertisers: Your Target Audience is Watching and Engaging via Mobile mobile video advertising 360x240

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
73% of B2B Marketers Say Video Positively Impacts Marketing ROI b2b video marketing survey results 2015 360x240

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.
How to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro how to find trending videos 360x240

How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro

If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network.
Is YouTube Testing New Search Results for Specific User Queries? youtube testing search results 360x240

Is YouTube Testing New Search Results for Specific User Queries?

YouTube is constantly testing new features that will improve the user experience on the site. We're currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for their content.
Video Advertising on Increase, Winning the Budget Away from TV Ads [Report] TV Resources Going into Digital Video 360x240

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.
YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase YouTube and Mobile Advertising Growth 2015 360x240

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase.
Why YouTube Red is a Step In the Right Direction for Online Video youtube red subscription service 360x240

Why YouTube Red is a Step In the Right Direction for Online Video

YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It's a huge change in the YouTube business model, but we think it's a step in the right direction for those who want to get the most out of the site.
PewDiePie: YouTube Channel Review   Through the Reel Wringer PewDiePie YouTube Channel Review 360x240
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PewDiePie: YouTube Channel Review - Through the 'Reel' Wringer

Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world's biggest YouTube star.
How To Get a YouTube Custom URL With Just 100 Subscribers youtube custom url 360x240

How-To Get a YouTube Custom URL With Just 100 Subscribers

YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps.
64 Percent of Consumers Use YouTube to Review Electronics Before Purchase Consumers Use YouTube For Shopping 360x240

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.
Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer video marketing youtube christmas 360x240

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.
6 Killer Tips to Make Your Custom Thumbnails Pop 6 tips best video custom thumbnails youtube 360x240

6 Killer Tips to Make Your Custom Thumbnails Pop

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.