Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make sure your Facebook video marketing campaign stands out from the rest. We bring you 20 tips you may not be aware of.
Facebook Video is growing in leaps and bounds, but when it comes to viewing hours, YouTube is 11x bigger than the social networking site, both for web views, and also in-app views. Across the world, 46,000 years worth of YouTube videos are watched every day. In the U.S. alone, over 8,000 years worth of YouTube videos are watched every 24 hours.
To date, official teasers and trailers for 'Star Wars: The Force Awakens' have generated a staggering 223 million views on YouTube and Facebook - and that's just for the official Star Wars accounts. But is the film generating the same interest across the rest of the Internet?
Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video, they can amplify the reach of the video far more than the video could have done on its own.
It's that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any trends in the online video marketing, and advertising for the coming year.
We know that negative YouTube comments, when left unmoderated, can be devastating to a brand's reputation. But the same rules apply across all social video platforms. In this post we show you how to moderate Instagram video comments, and why.
India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.
Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we're not talking about how many new videos are being added each year.
Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.
A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
Did you know that up to 60% of your YouTube channel views can come from outside your own country? YouTube does, and has introduced some exciting new translation tools to help brands and creators reach as wide an audience as possible.
As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.