comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.
As Vine enters its second year, we bring you some of the best branded short-form clips of the best 7 days including a far from boring appearance by the Muppets, a snowboarders eye-view of the Winter XGames and Ford's big fun with a not so little truck.
Learn some new lighting techniques and modifiers or brush up on some basics with Karl Taylor who gives us some reasoning behind certain lighting rig uses in his work. Have you got your own favorite lighting rigs and setup or tips and tricks?
Desperate to watch the Denver Broncos face up to the Seattle Seahawks this Sunday but won't be near a TV set? If you have a PC, a Mac, an iPad or an iPhone available then you'll still be able to watch a live-stream of the game wherever you are.
The NFL is going to block mobile video streaming from inside the Super Bowl Stadium on Sunday, SodaStream might just get the last laugh over their censored Super Bowl ad, and Comcast subs are up. These, and other stories of the day from online video land, from ReelSEO.
With only 6 seconds to play with on Vine, you'd better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He's the master of the 6-second stop-motion video.
YouTube Rewind 2013 was a very flashy affair but Vimeo want us to work a little harder to uncover the facts, figures, videos, creators and staff projects that made 2013 such a great year for the site. Have a play and see what you can discover.
Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet's shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.
Barack Obama's fifth State of the Union is broadcast tonight, but you don't have to be sat in front of a television screen to watch it. Almost every major news site, and dozens of major YouTube channels, will be live-streaming the event so viewers can catch every minute.
Netflix makes it easier for us not to automatically binge-watch everything, British spies know what you are doing on YouTube, and Homer Simpson has absolutely no time for Google Glass. These and other stories of the past few days, from ReelSEO.
From better traffic patterns to less perishable food loss, the potential for digital video as a big data source is unlimited. But we will have to choose wisely how it is used. Placing a new Starbucks? Sure. Trying to prevent crimes before they happen by profiling citizens? No thank you.
$4M to show ads to people who are really upset about the ads? That's called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they're wasted money and wasting their time.
Game of Thrones requires more attention than reality TV? So say TiVo survey respondents. Not only that, but people absolutely hate #hashtags during TV shows. The percentage of people who like seeing them during shows is pretty low indeed.
Chromecast is a cheap, effective and cool way to add internet video to almost any HDTV. But that's not all this little device is capable of. Find out how you can use it to send any internet page to your TV or even hack your hotel TV to find something watchable.
Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.