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A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.
gopro video embedding strategy

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
apple watch video views

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.
meerkat app tweet live video twitter

Can Meerkat Claw its Way to the Top of the Live-streaming Video Apps?

The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
ReelSEO TubeTalk

How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.
more 13 to 24 year olds watching youtube than tv

13-24 Year Olds Watching More YouTube Than TV - To The Surprise of No-one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.
youtube embeds brand websites

Why Aren't More Brands Embedding Their YouTube Videos on Their Websites?

Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?