Bigger Is Not Always Better: The Value of Longtail YouTubers

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.

How-to Drive More Engagement With YouTube Comments [#TubeTalk #50]

How to Drive More Engagement With YouTube Comments [#TubeTalk #50]

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.

Is YouTube Way Too Late to the Game with Music Key?

Is YouTube Way Too Late to the Game with Music Key?

Spotify and other services have been streaming music for a small subscription fee for many years. Now YouTube has entered the fray with Music Key. But is it too little and too late for the video giant to stake its claim in the streaming music provider industry?

How One Twitch Channel Boosted Video Views By 380% in a Day

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.

A Brief History of Video Marketing on YouTube

A Brief History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.

How-to Make YouTube Safe for Children: 8 Family Friendly Tips

How to Make YouTube Safe for Children: 8 Family Friendly Tips

As a site that hosts user-generated content, YouTube poses a number of challenges for parents and guardians who want to ensure that children aren't exposed to risky content. We show you 8 ways to make YouTube as child-friendly as possible.

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Beauty Gone Wrong: Makeup Challenges Brands Dont See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands mentioned in the videos.

3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]

3 Top Tips for a Successful B2B Marketing Video Strategy [Creators Tip #168]

43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd? We show you 3 ways on the week's Creator's Tip.

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

Facebook Accounts for 60% of Global Video Shares, Twitter 14%  [Report]

There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.