60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.
We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.
If you are running a video marketing campaign, view counts are a very ineffective way to measure how well your video is doing, especially on YouTube. We take a look at two metrics that you should be measuring your video content against.
The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury's hope to win the war with their long form user generated ad.
Are you sick of YouTube videos buffering? Well, the site hates it as much as you, and they are constantly trying to improve their technological infrastructure so it doesn't happen. That's not an easy task with all the challenges they face.
The Simpsons are coming to cable in a deal worth $750 Million, Alpha House goes live on Amazon and CBS is going to stream the JFK assassination in real time on the 50th anniversary of his death. All this and more from ReelSEO's daily news round up.
189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.
We have dancing moustaches, YouTube spoilers, opportunist cats, the truth about pumpkin flavoured things, tissue animals and all you ever needed to know about farting in our round up of our best videos for you this week.
Online video is constantly changing and 2014 will bring even more opportunities for brands to reach their target audience in a variety of ways including semantically related results, interactive video and more sophisticated advertising methods.
From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?
Vice is investing $50 Million in online video news over the next three years, Roku and AOL team up to push their news content and Jean-Claude Van Damme does something spectacular with a truck. All this and more from ReelSEO's daily news round up.
In all the confusion surrounding the new YouTube comments system you may have missed some of the new features it brought along to users. In this week's Creator's Tip, we show you 11 shiny new things that came with the roll out and 2 things that have gone for good.
There are many elements involved in creating the right kind of video to reach your target audience. Former CNN Anchor Sachi Koto recently gave her top tips on the art of storytelling in video to ensure you get the message across and engage the audience at the same time.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.
Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we're not entirely sure what's going on at Disney if we're honest.