5 Ways You Should Be Using Vine for Video Marketing

5 Ways You Should Be Using Vine for Video Marketing

Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.

A Day In the Life Of: A YouTube MCN Insider

A Day In the Life Of: A YouTube MCN Insider

Ever wondered what life is like for a top exec in a YouTube MCN, and what kind of responsibilities, and opportunities that brings on a daily basis? We get a sneak peek into a typical day…..

Video Optimization, CreatorUp, and TrueView In-stream Advertising [TubeTalk #35]

Video Optimization, CreatorUp, and TrueView In stream Advertising [TubeTalk #35]

What is the best video optimization process? How can CreatorUp help you make better-performing YouTube videos? How can you use TrueView in-stream ads more effectively? We answer these questions and more this week on this week’s ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

Best Branded Vines of the Week: 6th August 2014

Best Branded Vines of the Week: 6th August 2014

In this week’s best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.

Yes, Small Brands CAN Become Video Marketing Superstars

Yes, Small Brands CAN Become Video Marketing Superstars

Content marketing isn’t just for for big brand budgets. Small and medium sized businesses can also leverage it with well-planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement.

How to Turn Your YouTube Audience Into a Family

How to Turn Your YouTube Audience Into a Family

Making your audience feel like they’re a part of your IRL family is essential in growing your channel on YouTube. Taking the time to engage, communicate and connect with your fans can turn your everyday viewers into a solid army who will be there to back you 100% in anything you choose to do.

72andSunny: Creating Cultural Impact on Behalf of Brands

72andSunny: Creating Cultural Impact on Behalf of Brands

Between being named Ad Age’s and AdWeek’s agency of the year for 2013 and near-doubling of revenue, it’s been a banner year for LA- and Amsterdam-based 72andSunny. Recent work by the agency, which made its name crafting savvy campaigns for challenger brands like Carl’s Jr. …

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As “trackvertising” and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.

Why Monopoly and YouTube Have More in Common Than You Think

Why Monopoly and YouTube Have More in Common Than You Think

YouTube is the most powerful medium for brand marketing that exists today, so why do so many businesses and organizations screw it up? We take a look at why YouTube and Monopoly have more in common than you might think, and why a winning strategy will get you all the way on both.

The Top 20 Most Shared Online Video Ads For July 2014

The Top 20 Most Shared Online Video Ads For July 2014

‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.

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