YouTube used to be known for being the home of interesting content that couldn’t be found anywhere else – it was the home of the one off video. You could find clips of everything from Charlie biting his brother’s finger to Obamagirl and Keyboard Cat. Viral fame can come and go very quickly, but building a meaningful community around a brand can add longevity to a flash in the pan video market.
Which email service is best to use for your channel fans? How do brands add featured channels to their YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk, the Podcast for the best YouTube Video Marketing Tips.
According to reports, YouTube accounts for $3.5 billion of the nearly $58 billion in revenue at Google. It is quite impressive that YouTube is profitable at all, considering that it ran in the red for at least its first five years in existence. However, if video creators looking to make content for a living will need to go where the money is and if YouTube can’t raise revenues for creators, it may not be the destination it was once.
L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with “fix”) build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil……..
In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, YouTube has its own excellent channel where you will find all sorts of tutorials, troubleshooting, and tips from the YouTube Help team. We take a look at some of the topics it covers.
According to research, nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. As a result, many companies are re-evaluating their marketing and sales automation systems (aka Lead to Revenue Management or L2RM platforms), and are turning to video as the crucial tool to transform productivity and ROI.
The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous – but hidden – internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)
Welcome to the best Vine videos of the past week – now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.
On this week’s Creator’s Tip we look at the best way to find a great video production team to work with for your video marketing efforts. Many marketers know that video is becoming an increasingly vital part of any digital online strategy, but if you are need to outsource video production, it can be a minefield if you don’t know what you are looking for or how much you should pay. If you are clear about your objectives, then it will be much easier to navigate all of the options.
How do you get the most out of VidCon? How do you remove YouTube apps permissions? How can you improve your YouTube presence with vidIQ? We answer these questions and more this week on ReelSEO’s TubeTalk Podcast.