A new study indicates that over half of all Google keyword searches in the U.S. return at least one video result for the reader, and 8 out of 10 of those videos belong to Google's video platform YouTube.
On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.
Some of the videos that went viral in April saw a huge difference in views and engagement on Facebook compared to YouTube. Yes, autoplay is a factor, but are fans on Facebook just more engaged than those on YouTube?
User-generated video content, rather than branded, makes up a significant portion of the top videos uploaded to Facebook, YouTube and Vine. A lot of these fan videos reference brands, and not always in the best light. But there's hope for agencies and marketing teams if they can capitalize on the trend and gain back their share-of-voice.
Many brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator Profiles are now open to the public, and they can help you find the right creator to collaborate with.
The UK Electorate go to the polls this week. But in a general election that's too close to call, how are main political parties using YouTube and video marketing to reach the voter. And what has 'Game of Thrones' got to do with it?
Channel Frederator is a hugely successful MCN specializing in animated content. We talked to Matt Gielen, Director of Programming and Audience Development at the network about its programming strategy, and picked up some amazing tips along the way.
Understanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out what works for them.
A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).
Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?
The public's appetite for the new Star Wars film, 'The Force Awakens', has generated 88 million views for the trailers released to Facebook and YouTube in the last 7 days. But it's not just the official Star Wars brand that's benefiting from the buzz.
Snicker's latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?
Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.