YouTube is rolling out six new educational channels focusing on math, science, history, art/culture, and astronomy. The new offerings are a part of their 100 original content initiative, but recently YouTube has made a lot of strides in being a go-to source for education, with Space Lab and YouTube For Schools being announced in the ...
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike. And if you can create a series that keeps people coming back time and time again to watch the next segment, it’s even better. (Admit it—you haven’t missed even one “Will it Blend?” video.) But many small business owners ...
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV ...
As you're thinking about your marketing plans for the rest of 2012, there has never been a better time to learn how video, together with social media marketing, can increase the overall impact of all your marketing campaigns. Join ReelSEO & Brightcove for a FREE webinar, titled "Jumpstart Your 2012 Video + Social Media Marketing Strategy." We'll take ...
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product. Subjective product. And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the ...
The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.” The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand ...
We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off ...
Last week, Philip DeFranco's original YouTube channel, SourceFed, made its debut. Because the guy has over 2 million subscribers, he was able to get quite a few recruits for the new channel, which is opinionated entertainment news, gossip, and current events. This new channel fits DeFranco like a glove, since this is exactly the type ...
LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES. Aside from a stunning, and I mean stunning OLED TV they're working on, they also had not one, but two, connected TV ...
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts. The true enthusiasts - those who are so ...
GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It's no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original ...
