Do You Really Know the Impact of Social Video on Your Brand?

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
YouTube Taking Steps to Improve False Copyright Claims youtube fair use claims 360x240

YouTube Taking Steps to Improve False Copyright Claims

YouTube's ContentID system was put in place to control copyright violations, but the Fair Use system is complicated and many creators have fallen foul of false claims and takedown requests. Now YouTube has confirmed that it is trying to do right by the community and look into the issues created by these false copyright claims.
Why BuzzFeeds Video Distribution Strategy Demands New Industry Metrics buzzfeed video metrics strategy 360x240

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
How Twitch is Building a Huge Gamer Community to Rival YouTube twitch video views 360x240

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz brand lift super bowl 2016 video ads 360x240

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.
500 Million People are Watching Facebook Videos Every Day facebook video views 2016 360x240

500 Million People are Watching Facebook Videos Every Day

500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That's just native uploads, it doesn't include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about 12 minutes of video a day on Facebook.
Late Night Televisions Takeover of YouTube late night youtube 360x240

Late Night Television's Takeover of YouTube

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.
By 2020, 75% of Mobile Traffic will be Video [Cisco Study] 75 percent mobile traffic video 360x240

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That's the equivalent of 7 trillion video clips uploaded - 2.5 daily video clips for every person on earth.