YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.
We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
Did you know you can guide users into watching a brand or campaign video with Facebook's free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.
In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.
Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.
The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.
Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.
Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?
Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let's take a look at the ones that caught your attention.