In this week’s Creator’s Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.
Adobe’s Premiere Pro Creative Cloud is the most popular Non-Linear Editing suite on the market, and it’s about to receive a host of brand new features. These include improved native 4K support, a Master Clip Effect and Live Text. More details inside.
The best Vines of the last 7 days include Dunkin Donuts teasing us with some April Foolery, Samsung Mobile helping a pudgy puppy on his way to fitness, Samsung Camera and its never-ending camera loop, and Coca-Cola with its solution to that old-age problem of too many napkins but not enough soda.
Live video viewing per play is outstripping VOD by an extremely large margin across most screens. The question is what are people watching for that long that is live and where are they getting it? Or is the question, are you already monetizing live streaming or placing your ads against live streaming content? Because if not, you may want to look into it when you see these engagement numbers from Ooyala.
Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?
Did you know that over a third of Americans age 12+ used YouTube to watch music videos or listen to music in the last week. That’s more than tune in to Spotify, Pandora, ITunes, music television, iHeartRadio or Facebook. The figure is even higher for 12-24 year olds.
The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.
YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.
Ooyala’s Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.