How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.
Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada’s new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.
It’s been a busy day for Xbox announcements with the news that Microsoft is not only ramping up production on a number of original series, but it has partnered with UK’s Channel 4, GoPro and even has a new upload feature as part of its latest YouTube app.
Sick of watching YouTube or Vimeo and getting a green screen in the video player, with audio but no picture? The ReelSEO virtual mailbag has been hit with the following question for some time, So how do you fix it? Well Reel Readers, the answer lies within.
Searches for “how-to” tax videos on YouTube have risen sharply over the past three years – up 254% since 2011. This is a huge opportunity for brands to chime in with helpful answers through video content, driving consideration and brand love.
Charts and graphs not your thing? Then you need to watch this video series from Shutterstock which gives you all the pertinent details on how awesome online video is doing. Sure there are some motion graphics and charts etc, but it’s not only demonstrating the power of online video, but also, because it’s Shutterstock, the range of stock footage you might find there. Well done one and all, but where’s the UK version?
In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
A crazy cat, an incredible dance off between a street performer and a NYPD cop, and a FedEx delivery that goes horribly, but hilariously wrong all feature this week. But which one is going to be the most viral video of the week? These are our predictions.
YouTube is experimenting with a new video player size which will dynamically change the player’s dimensions, depending on the size of the user’s browser window. The site is testing the automatic responsive design of the player which means that users won’t need to do a thing.
Because there aren’t enough set-top boxes on the market already, Google is reported to have its own new version in the works, just a few years after Google TV failed to gain much traction with consumers. Hot on the heels of Amazon Fire TV, Google’s Android TV is said to be already in development.