Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured – but, when done right, is obviously positive – will skyrocket. But what lessons can be learnt from those in TV that have gone before?

YouTube Live Events: The Definitive List of URLs

YouTube Live Events: The Definitive List of URLs

Searching for a live event to watch on YouTube used to be a simple affair. But then YouTube changed the navigation and made it that bit harder to find the broadcast you wanted. Luckily, we have a list of URLs that cover live events in all of the categories you need.

Viral Video Predictions Of The Week: Kissing is the New Black

Viral Video Predictions Of The Week: Kissing is the New Black

Kissing girls in real life, the new trailer for season two of ‘Orange is the New Black’, a stunning soccer goal, a brilliantly funny routine from an air stewardess, and a lion vs man stand-off. But which one is going to be the most viral video of the next seven days? These are our predictions.

Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable Hangout

Super hero Video Marketing: Join Spider Man for Google+ Shoppable Hangout

The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.

5 Best Branded Instagram Videos of the Week: 19th April 2014

5 Best Branded Instagram Videos of the Week: 19th April 2014

That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore’s Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury’s own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!

YouTube UK Offers Insight into its Users’ Behaviour [Infographic]

YouTube UK Offers Insight into its Users Behaviour [Infographic]

Google UK wanted to show that UK YouTube users weren’t an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits.

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