Digital Transformation: What Has it Got to Do With Online Video?

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world’s second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Getting wood for a cause, who’d have thought it was a real thing! Well from some marketing geniuses comes a spurt of fresh air as they tied video viewing to tree planting for Arbor Day. Did the campaign get a rise out of its members? If you’ve read ahead, or get my meaning, you already know that was the whole point of the exercise. Well done marketers, millions salute you.

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend… TV is losing ground to digital video advertising. But is the money coming directly from the former’s budget and into the latter’s?

Viral Video Predictions Of The Week: Now Including Vine and Instagram

Viral Video Predictions Of The Week: Now Including Vine and Instagram

We’re adding Vine and Instagram short-form videos to our Viral Video Prediction Chart this week, and we’ll count those videos as viral if they double their shares within the next 7 days. These are our predictions.

Duration of Mobile Video Impacts CTR and Completion Rate Differently

Duration of Mobile Video Impacts CTR and Completion Rate Differently

How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story? The only way to truly find out is to dive right in and check out what the Mobile Marketing Association’s latest research came back with.

ILikeWeylie: Behind the Reel with the Beauty Guru Sister You Never Had [Interview]

ILikeWeylie: Behind the Reel with the Beauty Guru Sister You Never Had [Interview]

ILikeWeylie is one of the most successful beauty vlogging channels on YouTube, with over 1 million subscribers and nearly 75 million views. Star of the show, Weylie Hoang, is our special guest on this week’s “Behind the Reel.”

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

Creating great content is important, but YouTube is a very large place with many people creating a lot of videos for viewers to choose from. On this week’s Creator’s Tip, we are going to talk about the five things you definitely need to optimize on your videos, and on your YouTube channel.

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Top 500 Non Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

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