Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening.
YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.
Now that Facebook users are watching 1 billion videos on the site every day, any opportunity to make that video content accessible to all users is welcome. Facebook has now enabled the ability to add closed captions to videos uploaded to its site (if you are in the U.S.).
With digital video now available on an unprecedented number of devices, U.S. based 18-34 year olds are watching 53% more of it than this time in 2013. But don't be fooled into thinking that it's just the Millennials who are consuming more online video. Those aged between 50 and 64 are watching 60% as much, while those of us lucky enough to fall into the 35-49 age bracket are watching 80% more.
Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and July of this year, and around two-thirds of daily views are via mobile devices.
AOL has announced that the first four episodes of “True Trans with Laura Jane Grace” will premiere on the AOL On Originals home page on October 10, 2014, in a special advance celebration of National Coming Out Day. The 10-episode series follows Laura Jane Grace, the transgender pioneer and lead singer of the punk band Against Me!, who came out as transgender at the height of her music career in 2012.
Is any benefit to hiding your YouTube subscriber count? We'll take you through the steps to hiding your numbers from the outside world, and then give you the pros and cons of keeping your subscriber count public.
Blogging and vlogging are very marketing effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. But which approach is right for you or your organisation?
Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.
When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.