Vimeo announced their judging lineup today for the upcoming 2012 Vimeo Festival + Awards. The awards will be handed out across 13 different categories, with each category having a panel of three judges. And there are some pretty big names among the judges, including actor James Franco, actor Aziz Ansari, 2012 Oscar Nominee Lucy Walker, ...
So, youʼve been awarded a contract to shoot a company video. Awesome. But now you need to find a location to film your video. Not so awesome. If your client is like most clients, their office or corporate boardroom probably provides a wide range of less-than-desirable options - shooting into the A/V corner; towards a malnourished ficus; or ...
This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online. There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again disproved by big sporting events of this type. We saw ...
Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan of Funny or Die, there was plenty of great insight ...
In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to ...
PandoDaily--the tech news website started by former TechCrunch employee, Sarah Lacy, and staffed with several former TechCrunch writers--got a pretty big scoop yesterday, assuming it turns out to be accurate. According to "two sources familiar with the situation," IAC is considering an attempt to sell off their video property, Vimeo. The plan is to try ...
According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their main goal seems to compete with the likes of Hulu ...
ReelSEO's own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak--all moderated by Streaming Media's editor Eric Schumacher-Rasmussen--called Search, Recommendation, & Discovery. And now we have the video of the entire session, panel discussion and all, so we wanted ...
This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other AOL web properties, like TechCrunch and Engaget. Also, YouTube set ...
While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in the ads than in the game itself. Honestly, it wasn't ...
I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video--creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through interactive video. The Red Hot Chili Peppers ...
We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them--oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be a fly on the wall during one of their music ...
