How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.

Attention Brands: Make Video Ads That Viewers Won't Want to Block

Attention Brands: Make Video Ads That Viewers Wont Want to Block

Despite the video advertising industry's best efforts, many Internet users are still using adblocking software to cut out the ads. But is the real problem the quality of the video ads in the first place?

Why Every Brand Needs to Create Haul Videos For The Holidays

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

BMW is the most popular make of automobile on YouTube, with 4.8 billion all-time global views. But 90% of those viewers watched fan created content rather than videos created by BMW for its own YouTube channels. Check out this infographic and study of the automotive industry on YouTube!

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.

How-to Set Up YouTube's Fan Funding Tip Jar Feature

How to Set Up YouTubes Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.

9 How-to Tips For Creating the Best Video Interview [Creator's Tip #171]

9 How to Tips For Creating the Best Video Interview [Creators Tip #171]

Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way. We share 9 of those best practices with you on this week's Creator's Tip

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video Marketing for Non Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.

How-to Use YouTube's InVideo Programming to Promote Your Channel [#TubeTalk #52]

How to Use YouTubes InVideo Programming to Promote Your Channel [#TubeTalk #52]

InVideo Programming allows you to add some interactivity to your YouTube videos, like a branded watermark, image, or feature video or playlist. On this week's TubeTalk podcast, we discuss the ways in which InVideo Programming can help promote your YouTube channel.