How One Twitch Channel Boosted Video Views By 380% in a Day

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.

A Brief History of Video Marketing on YouTube

A Brief History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.

How-to Make YouTube Safe for Children: 8 Family Friendly Tips

How to Make YouTube Safe for Children: 8 Family Friendly Tips

As a site that hosts user-generated content, YouTube poses a number of challenges for parents and guardians who want to ensure that children aren't exposed to risky content. We show you 8 ways to make YouTube as child-friendly as possible.

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Beauty Gone Wrong: Makeup Challenges Brands Dont See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands mentioned in the videos.

3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]

3 Top Tips for a Successful B2B Marketing Video Strategy [Creators Tip #168]

43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd? We show you 3 ways on the week's Creator's Tip.

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

Facebook Accounts for 60% of Global Video Shares, Twitter 14%  [Report]

There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make.

What's Trending on YouTube? Surprise! It's Gaming Walkthroughs

Whats Trending on YouTube? Surprise! Its Gaming Walkthroughs

Google has added the top trending YouTube videos to its Google Trends dashboard. But video marketers looking to gain an insight into what could drive traffic to a branded video may be a little disappointed. It's gaming walk-throughs, and TV clips that are capturing the viewers attention.

3 Ways To Drive Traffic From YouTube To Your Website [#TubeTalk #49]

3 Ways To Drive Traffic From YouTube To Your Website [#TubeTalk #49]

This week's ReelSEO TubeTalk podcast answers everything you need to know about driving traffic from YouTube to your website. We discuss how to link from YouTube to your website using description links, Call-To-Action overlays, and Associated Website Annotations.