McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

McDonald’s Our Food, Your Questions Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple Watch: Non branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.

Can Meerkat Claw its Way to the Top of the Live-streaming Video Apps?

Can Meerkat Claw its Way to the Top of the Live streaming Video Apps?

The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.

How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

How to Recreate YouTubes Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.

13-24 Year Olds Watching More YouTube Than TV - To The Surprise of No-one

13 24 Year Olds Watching More YouTube Than TV   To The Surprise of No one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.

Why Aren't More Brands Embedding Their YouTube Videos on Their Websites?

Why Arent More Brands Embedding Their YouTube Videos on Their Websites?

Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?

Top Ten Most Viewed Video Ads on YouTube: February 2015

Top Ten Most Viewed Video Ads on YouTube: February 2015

Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let's take a look at the ones that caught your attention.

5 YouTube Pre-Roll Ads That Actually Made Viewers Sit Up and Take Notice

5 YouTube Pre Roll Ads That Actually Made Viewers Sit Up and Take Notice

Geico’s latest video ad campaign plays around with the YouTube pre-roll ad format to capture the viewer's attention. We take a look at some other pre-roll ad campaigns that have gone above and beyond.

Does Your YouTube Channel FAIL to Reach the Right Audience? 3 Tips for Success! [#TubeTalk #62]

Does Your YouTube Channel FAIL to Reach the Right Audience? 3 Tips for Success!  [#TubeTalk #62]

Is your YouTube channel attracting the right audience? Are you reaching the right viewers, and making your channel more appealing for brand deals? We discuss this super-hot topic in this week's #TubeTalk marketing podcast.

Where NOT to Place Annotations on YouTube Videos [How-To's Day #5]

Where NOT to Place Annotations on YouTube Videos [How Tos Day #5]

Annotations are a fantastic feature for any YouTube creator as they can be used to guide the viewer to watch other channel content, visit an associated website, or to give extra information about a topic. But the placement of your annotation can drastically impact its success rate, so we show you what to avoid on this week's How-To's Day.