Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.
How and why do you add YouTube account managers instead of sharing passwords? How do you find out your channel’s active subscriber base? How do you automate the process of adding videos to a playlist? We answer these questions and more this week on ReelSEO’s TubeTalk, the best podcast for YouTube Video Marketing Tips!
Paid views are often a vital part of video promotion, but brands are often missing the level of engagement that strategy brings. In fact, many brands don’t actually know how many of their views are from organic means (their “owned” media), and how many are due to video promotion via TrueView and other paid avenues. We take a look at two brands on YouTube and how they are faring.
YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented “five secrets to success on YouTube,” highlighting common brand pitfalls.
In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We’ve already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage. In this post, we’ll be taking a look at what YouTube recommends about video search and discovery.
If you are in the business of content marketing, or are active on social media, then you’ll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it’s users to be logged in.
As a leading media source for today’s online audiences, Discovery Digital Networks is home to Animalist, TestTube, Revision3, SourceFed and the DeFranco Network. With more than 110 shows anchored by the web’s leading personalities, DDN covers original topics ranging from internet cats, science, current events, and tech. We talk to GM Jim Louderback about the network.
Three-quarters of video views happen outside of YouTube, so it’s vital that publishers and advertisers have the data available to measure reach, share, and performance. Nielsen Online Campaign Ratings provides clients with those metrics, and they have partnered with Unruly to help advertisers deliver greater efficiency.
With more videos than ever appearing in Facebook’s News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.