If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.
Don’t use the same keyword research for the world’s second largest search engine (YouTube) that you’ve already conducted for the first (Google). It’s like they’re two different nations with two different languages, cultures, seasons, and folk heroes.
Vincent Laforet is a Pulitzer Prize winning photo-journalist turned director with a distinguished career behind both the still and motion camera. We jumped at the chance to ask him to choose his top five tips for anyone wanting to grow their expertise in directing motion.
In our pick of some of the best branded video content on the Instagram platform, Burger King encourages us to throw away our trash, Mini banishes the winter blues, and Coca-Cola goes bad-fashion mad at the Kentucky Derby.
The largest cloud video network on the planet is yours to use for free! YouTube is amazing – you can use Hangouts for quick-n-dirty webcasts, or go into a more complex setup mode for real professional web-casting. But is being free to use a sustainable business model for anyone except YouTube?
Are you actively pushing video content out on Facebook and want to know how well it’s performing? Brands and creators who are used to stats at their fingertips from YouTube have been crying out for some kind of feedback from Facebook and the site is promising to deliver within the next few weeks.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
Agencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject.
This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic – from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.
Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?