According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.
YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.
The world of copyright infringement is often very confusing. We bring you some insight from a top attorney who specializes in the constantly changing areas of copyright, trademark, and intellectual property, about two of the biggest myths: you must register your work to protect it, and innocent infringement is OK.
On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today. Read our tips for reaching your target audience on the site.
What are some good YouTube keyword suggestion websites? Where can you use YouTube keywords? How can you find good keyword tips using your own YouTube Analytics? We answer these questions and more this week on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.
27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to new research, the bigger the mobile screen the better when it comes to long-form video viewing.
Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that's not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to make the viewing experience more bearable. By taking a couple of seconds to install the following bookmarklet, you can transform any video on YouTube that's been filmed in vertical into something much more watchable - hurrah!
Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.