GoPro: One of the Biggest YouTube Success Stories Ever

GoPro: One of the Biggest YouTube Success Stories Ever

GoPro may be one of the biggest YouTube success stories ever. In 2011, the company generated revenue of $234.2 million, by 2013, the figure was $985.7 million. In 2013, their customers uploaded approximately 2.8 years worth of video featuring ‘GoPro’ in the title to YouTube, and GoPro focused video content generated 1 billion views last year.

Show Us the Tropes: Every Awful Showreel Cliche in One Video

Show Us the Tropes: Every Awful Showreel Cliche in One Video

Showreels are the perfect portfolio to present your animated design work, and it takes extraordinary creativity and skill to produce an outstanding one. However, they can be as cliche-ridden as any other video project, as a new parody video, ‘Shit Showreels Say’ confirms.

How Many Views Per Hour is Your Video Getting on YouTube?

How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting – or nerve-racking – than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?

Join BuzzFeed, OgilvyOne, and Tubular Labs at ReelSummit 2014

Join BuzzFeed, OgilvyOne, and Tubular Labs at ReelSummit 2014

The list of speakers for the 2014 Reel Video Summit just keeps getting bigger, and we are delighted to announce that Buzzfeed, OgilvyOne, and Tubular Labs will be joining us at the July 24th-25th event in San Francisco. #ReelSummit is going to be THE must-attend event for marketers, storytellers, brands and retailers who are serious about online video.

92% of U.S. Millennials Turn to Second Screens While Watching TV

92% of U.S. Millennials Turn to Second Screens While Watching TV

According to a new report from video advertisers YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them?

5 Ways Vimeo Beats YouTube for Video Marketing [Creator's Tip #145]

5 Ways Vimeo Beats YouTube for Video Marketing [Creators Tip #145]

In this week’s Creator’s Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that’s not always the case. It really comes down to what is important to you, and what you are trying to accomplish.

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

How do you customize the YouTube embed player? What do skippable ads mean for YouTube marketers, creators and users? How to develop an advice series for your channel? We answer these questions and more this week on ReelSEO’s TubeTalk podcast.

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it’s also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.

Best Branded Vines of the Week: 4th June 2014

Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite’s cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.

5 Best Branded Instagram Videos of the Week: 3rd June 2014

5 Best Branded Instagram Videos of the Week: 3rd June 2014

Oreo celebrates World Milk Day, Target takes us on a road trip, Jack in the Box wants to feed us from sunrise to sunset, and Veuve Clicquot shows us a taste of the high life. Welcome to the best Instagram Videos of the past 7 days.

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