YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
Unless you've been living under a rock, you've heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple's reputation. The biggest sales ever of the newest product from technology's most beloved brand took a big hit this week when some videos like "iPhone 6 Plus Bend Test" from Unbox Therapy were uploaded to YouTube to show how the phone could be bent. Now other phone manufacturers, like Samsung, are coming under the same scrutiny.
On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
How do you use Patreon, Tubestart, and YouTube Fan Funding (aka the "Tip Jar") to get your fans to support your YouTube channel? Find out on this week's ReelSEO's TubeTalk, the best podcast for YouTube marketing tips and advice.
To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube. We show you 5 effective methods to brand your video content that will give you some very quick wins.
According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.
YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.
The world of copyright infringement is often very confusing. We bring you some insight from a top attorney who specializes in the constantly changing areas of copyright, trademark, and intellectual property, about two of the biggest myths: you must register your work to protect it, and innocent infringement is OK.
On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?