Blogging vs. Vlogging: How to Choose What's Right For You

Blogging vs. Vlogging: How to Choose Whats Right For You

Blogging and vlogging are very marketing effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. But which approach is right for you or your organisation?

How YouTube Influencers are Driving Sigma Beauty's Success

How YouTube Influencers are Driving Sigma Beautys Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.

YouTube Converts More Customers Than Facebook, Twitter [Study]

YouTube Converts More Customers Than Facebook, Twitter [Study]

When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.

3 Simple Tips to Make Better Training Videos [Creators Tip #158]

3 Simple Tips to Make Better Training Videos [Creators Tip #158]

On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!

YouTube Tags, Community Strikes, and Video Ads Conversion [#TubeTalk #39]

YouTube Tags, Community Strikes, and Video Ads Conversion [#TubeTalk #39]

How do you write optimized YouTube Tags for Video SEO? How do you appeal community guidelines strikes? How can you improve TrueView conversion? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube has removed its free Keyword Tool feature, and creators and marketers are now being encouraged to use Adwords for data about which keyterms are driving traffic to their videos.

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.

How To Create a Private Playlist on YouTube

How To Create a Private Playlist on YouTube

The Playlist feature on YouTube is a winner for several reasons - Playlists get indexed by YouTube which is super-handy for SEO purposes, and they have the ability to increase Watch Time which is probably THE ranking factor that YouTube takes into account these days. However, as a person with a YouTube channel, you may want to create a Playlist that isn't for public consumption. We show you how.

33 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

33 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them. Enjoy!

3 Tips That Will Help Save Money on Your Next Video Project

3 Tips That Will Help Save Money on Your Next Video Project

Video can be an incredibly useful storytelling medium which enables you to connect with leads in a much better way than other methods such as traditional text-based marketing. But if your business is reluctant to pursue video marketing, learning how to cap your costs can help you move forward. We bring you 3 budget-saving tips.