While the go-to for your video “brand” has historically been to create your own YouTube channel, this may no longer be the best option in terms of brand exposure. Going forward, creating your own mobile TV App may be a more viable option, whether you’re a YouTube sensation or a casual video creator. Let us examine why…
The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.
Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
First, the news: VidAngel, a site that allows you to stream movies and watch YouTube without the bosoms, blood, or bad words, has raised $600,000 in seed from Alta Ventures and Kickstart. We’ve save the “controversial” stuff for later. VidAngel is powered by a volunteer ...
The 2014 Reel Summit starts tomorrow and we've created a hashtag - #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.
How do you properly tag your YouTube videos? How do you add default tags and descriptions to your YouTube channel? How do you rearrange your YouTube tags? We answer these questions and more this week on ReelSEO TubeTalk, the podcast for YouTube Video Marketing Tips.
When YouTube introduced the new commenting system in November 2013, it was an attempt to tackle a number of issues, one of which included making users accountable for their comments by forcing them to use their real names. After an avalanche of bad feeling from the YouTube community, Google has now reversed the decision.
If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.
If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.
These days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.