Optimizing Old YouTube Videos, Using YouTube’s Video Enhancements Tool [TubeTalk #23]

Optimizing Old YouTube Videos, Using YouTubes Video Enhancements Tool [TubeTalk #23]

In this week’s TubeTalk podcast, we discuss how to optimize your old videos on YouTube for a fresh chance at increased rankings, more views and better engagement. We also take a look at YouTube’s Video Enhancements Tools, and the four pillars of YouTube video optimization.

5 Best Branded Vines of the Week: 14th May 2014

5 Best Branded Vines of the Week: 14th May 2014

What have been the best branded Vines of the past 7 days? Our pick of the stand-outs includes Dunkin’ Donuts and its celebration of moms on Mother’s Day, Nike tricking us into seeing double, The Home Depot showing us that spring has sprung, Coca Cola and the new generation of vending machines, and Nokia reviving the classic 3310, if only for 6 seconds.

Google Quietly Shuts Down YouTube Subscription RSS Feed

Google Quietly Shuts Down YouTube Subscription RSS Feed

RSS feeds are a fantastically organized way to cope with the daily deluge of information coming our way, and until a few days ago, anyone could add a feed from any YouTube account to their reader. You can still subscribe to channels within YouTube, and by doing so you will receive notifications for the latest activity on them, but off-site notifications, via the RSS feed look to be no more.

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

It’s slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

YouTube has released their Ads Leaderboard for April 2014, and for the first time we are seeing branded ads, made in collaboration with YouTube creators, receive a significant number of views. Has the penny finally dropped in relation to what actually works for a YouTube audience?

The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it. Often missing from the conversation is the other side of the video ad equation: monetization.

Small Business Week: Using Video to Boost Sales and Marketing

Small Business Week: Using Video to Boost Sales and Marketing

It’s ‘Small Business Week’ so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.

5 Best Branded Instagram Videos of the Week: 12th May 2014

5 Best Branded Instagram Videos of the Week: 12th May 2014

In our pick of some of the best branded video content on the Instagram platform of the past week, Burger King celebrated National Beverage Day,, Mini made the perfect cup of tea, and Ford helped one child design the best Mother’s Day present ever.

Viral Video Predictions Of The Week: Spacey, Starbucks and Seatbelts

Viral Video Predictions Of The Week: Spacey, Starbucks and Seatbelts

Jimmy Fallon and Kevin Spacey make an appearance in our viral video predictions for the coming week. Their barbershop rendition of Jason Derulo’s ‘Talk Dirty’ has already received 208,676 shares across Facebook, Twitter and the blogosphere.

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

As NewFronts 2014 comes to an end, new research asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.

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