When the WSJ speculated earlier this week on the consequences of Apple's apparent ramp up of CDN specialists, indicating a build of their own Content Delivery Network, the next obvious question to be asked was how will this impact their major suppliers: Akamai and Level3? ...
Verizon hotly denies throttling Netflix traffic, Amazon's video advertising business is set to explode and MixBit isn't shutting down, apparently. These, and other stories of the past few days, from ReelSEO.
Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.
Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.
Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO's lifetime. This year Netflix is set to drop $3B on content, but that's only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so...
YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate
A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.
Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN's and their own content creators.
Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.
Sick of creating videos in portrait mode when you meant to capture your footage in landscape? Tired of trying to film at an odd angle and the camera keeps auto-rotating? There's a new video app on the market for iOS users that might make all those issues a thing of the past.
We know all about the Super Bowl ads that did make it to air yesterday, before, during and just after the game. But what about those ads that didn't make it through, or were only seen by a tiny audience, or were never made in the first place.....
Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.
ReelSEO already dedicates a huge number of resources to teach best practices to internet marketers and video content producers. But what about the managers and directors of those teams? We take a look at some of the best practices managers need to know.
Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?