Akamai's Future Seems Unfazed by Apple's Reported CDN Build

 Akamais Future Seems Unfazed by Apples Reported CDN Build

When the WSJ speculated earlier this week on the consequences of Apple's apparent ramp up of CDN specialists, indicating a build of their own Content Delivery Network, the next obvious question to be asked was how will this impact their major suppliers: Akamai and Level3? ...

Online Video News And Views 5th February 2014

Online Video News And Views 5th February 2014

Verizon hotly denies throttling Netflix traffic, Amazon's video advertising business is set to explode and MixBit isn't shutting down, apparently. These, and other stories of the past few days, from ReelSEO.

Can New CEO Susan Wojcicki Fix YouTube's Broken Business Model?

Can New CEO Susan Wojcicki Fix YouTubes Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.

7 Questions You MUST Answer Before Making That Branded Video

7 Questions You MUST Answer Before Making That Branded Video

Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.

6 Best Branded Vines of the Week: 5th February 2014

6 Best Branded Vines of the Week: 5th February 2014

Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.

Netflix Says $3B Burning Hole in Pocket, Wants to Buy Content

Netflix Says $3B Burning Hole in Pocket, Wants to Buy Content

Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO's lifetime. This year Netflix is set to drop $3B on content, but that's only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so...

YouTube Begins Major Crack Down on Fake Views

YouTube Begins Major Crack Down on Fake Views

YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate

The Top 20 Most Shared Online Video Ads For January 2014

The Top 20 Most Shared Online Video Ads For January 2014

A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.

YouTube MCNs Discover Crowdfunding as a Revenue Source

YouTube MCNs Discover Crowdfunding as a Revenue Source

Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN's and their own content creators.

Budweiser's "Puppy Love" Takes Super Bowl Ad Trophy with 1.3m Shares

Budweisers Puppy Love Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.

Never Worry About Another Portrait-oriented Video Again with Horizon

Never Worry About Another Portrait oriented Video Again with Horizon

Sick of creating videos in portrait mode when you meant to capture your footage in landscape? Tired of trying to film at an odd angle and the camera keeps auto-rotating? There's a new video app on the market for iOS users that might make all those issues a thing of the past.

And Here are the Super Bowl Ads You Didn't Get to See

And Here are the Super Bowl Ads You Didnt Get to See

We know all about the Super Bowl ads that did make it to air yesterday, before, during and just after the game. But what about those ads that didn't make it through, or were only seen by a tiny audience, or were never made in the first place.....

8 Best Branded Instagram Videos of the Week: 3rd February 2014

8 Best Branded Instagram Videos of the Week: 3rd February 2014

Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.

Managing Your Digital Marketing Team: How To Avoid Getting it Wrong

Managing Your Digital Marketing Team: How To Avoid Getting it Wrong

ReelSEO already dedicates a huge number of resources to teach best practices to internet marketers and video content producers. But what about the managers and directors of those teams? We take a look at some of the best practices managers need to know.

4K and the New Entertainment Ecosystem: Hype or Reality?

4K and the New Entertainment Ecosystem: Hype or Reality?

Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?

↑ Top