How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

How To Leverage Influencers in Your Video Marketing Campaigns [Creators Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.

Best Branded Vines of the Week: 31st July 2014

Best Branded Vines of the Week: 31st July 2014

Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Always vs. Dove: Viral Video Success Doesnt Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.

How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

How To Use Video to Increase Conversions on Sales Landing Pages [Creators Tip #152]

In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

Why is YouTube Blocking This Family Friendly Viral Video?

Why is YouTube Blocking This Family Friendly Viral Video?

In an ironic twist, a viral video, created to promote a family-friendly community who tag potentially offensive violence in YouTube videos, and streaming TV shows and movies, has been censored itself by YouTube. Are trolls to blame? Who knows, but YouTube are painfully slow to take any action.

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

Why is keyword tag stuffing bad? Why is the "About" tab so underrated? What is the YouTube Creator Academy, and should businesses use it, too? We answer these questions, and more on this week's ReelSEO TubeTalk, the YouTube Video Marketing Tips podcast.

Three Ways to Optimize Your Videos for Mobile

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on mobile devices throughout their day, so you need to ensure that every video campaign you create can be viewed properly on every device size.

Shakira’s and Activia's ‘La La La’ Now Most Shared Video Ad Ever

Shakira’s and Activias ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.

47 Different Ways to Promote Your YouTube Channel

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you, and we show you 47 different ways of doing just that!

YouTube Superstars Debut on AOL Original Series ‘Follow Me’

YouTube Superstars Debut on AOL Original Series ‘Follow Me’

The first two episodes of the AOL Original series 'Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?