Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
According to a breaking story at Variety, the world’s biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it’s on.
Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. “Collabs”, as they are more commonly known, is a cross-over appearance on someone else’s YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.
18-34 year-olds are in love with YouTube. That’s no surprise, but that doesn’t mean that brands or video creators can throw any old content at them and expect them to watch it. So how do brands reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to connecting with their target market.
Video creators fall back on clichés because they’re familiar, comfortable, and self-explanatory. They boil an idea down to a few simple words or one iconic image. The flip side is that clichés are overused, meaningless, insincere, and, yes, generic. Your business presumably has a unique story, so why not just tell it.
Luxury car maker Bentley shot its latest ad on an iPhone 5s, and edited it (in the back of one of the $300,000 Mulsannes used in the video) using only iPad Air and the iMovie app. You can see the stunning results for yourself.
A new report from Sandvine states that, in North America at least, consumers are watching 100 hours of streaming video each month, and video traffic accounts for around 54% of downstream bandwidth usage during peak time hours.
If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week’s Creator’s Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.
Last year’s Video Marketing Summit was a tremendous success and as a result of the overwhelming demand from the attendees we’re meeting again this year to take our commitment to video marketing even further. The “Call for Speakers” is now open for the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.
Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?