Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.
When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.
What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.
Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.
Three years after the social platform was launched, and a good year since its integration with YouTube, Google has finally implemented the ability for Google+ videos to be directly uploaded to the world's largest video site.
Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.
Time-lapse videos can turn the most mundane tourist or family footage into the most exciting or quirky clips you have ever created. But like most amateur footage, the end results are often shaky or imperfect. However, a new app from Instagram allows anyone with an Apple device compatible with iOS 7 to shoot beautiful time-lapse film without the need for tripods, Steadicams or other pricey equipment.
Every consumer has a personal relationship with a huge variety of brands, so those brands need to find advocates to carry their message for them, and they need to understand that those advocates watch what they want to watch, on the devices that they want to use.
CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.
Perhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to get serious attention when it passed Yahoo! in October 2008 to become the second largest search engine. Maybe it’s time to promote YouTube as the second largest social media site, too.