Creating video content is an increasingly collaborative business. Many of the top creators use professionals to produce, edit, or direct their videos, and they also cross-promote with other creators. It's important to acknowledge the roles that others play, and if you have more than 10K subscribers, you can do just that with the new YouTube 'Creators Credit' feature.
Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.
You knew that cat videos basically ran the internet, right? But did you know that YouTube hosts around 2 million of them? And that those videos have received 24.6 billion views between them? Celebrate National Cat Day with some quick stats about our favorite content.
Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?
YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.
With video consumption sky-rocketing across all devices and all demographics, brands need to make video marketing a central component of their online promotional campaigns. No longer can brands continue to ignore YouTube if they want to reach their target audience.
Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.
The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.