Today's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.
The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S. video advertising spend in 2014. But will the purchase of video ad units exceed even the most optimistic forecasts? We think so.
In this week's Creator's Tip, we discuss how ROI should be measured in more than views and subscribers. It's the connection we make with our audience and the ways we can enrich their lives that will sustain a great video marketing campaign in 2014.
We bring you more annual predictions about online video marketing for 2014 in the form of grievances, presents, gifts, and Christmas boxes. Happy Festivus, Christmas and Kwanzaa to all the readers of ReelSEO.com. Have a great holiday season!
Vimeo hope to grow its content producer base with more paying subscribers, 4K streaming is coming to Netflix in January and Vine gets vanity URLs at last. More on these and other stories of the last few days in online video from ReelSEO.
Christmas is just days away so we finally get to do a Christmas edition of Fun Video Friday at last. Albeit one that features Chuck Norris doing Van Damme, Godzilla fighting off King Kong and the Stay Puft Marshmallow Man and Google blackmailing everybody of course.
YouTube Rewind 2013 has already attracted 44 million views in 9 days for a video that revels in the most innovative and infamous moments on YouTube in the past year. We take a look behind the scenes with Portal A who created and produced for the video for YouTube.
Kings of the viral video, Rhett and Link, are our very special guests on our new interview show 'Behind The Reel'. We talk to them about their YouTube and TV success and their creative process as well as Walmarts, milk and gorilla marketing.
OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.
On this week's ReelSEO Creator's Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
As 2013 comes to a close, we take a look at some of the trends in video production, advertising and marketing that could dominate 2014. With technology moving so fast and becoming more accessible, we're looking forward to some inventive and creative content.
Netflix and Amazon are rolling out 4K content and tech companies like Sony and Samsung are releasing 4K ready TVs but what is 4K? Do we really need it and what does it mean for online and streaming video?
YouTube has already given us their top moments in online video content for 2013, and now they show us the video ads that made the most impact with viewers over the past year. These are the ads we shared, posted, tweeted and talked about.
YouTube is coming to Roku after three years of wrangling and Glass owners get more features including the ability to send and receive Hangouts and upload videos to YouTube. More on these and other stories of the last few days in online video and cable from ReelSEO.
189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.