The world is going crackers for Monty the Penguin, but does the success of the video campaign on Facebook signal the death knell for YouTube? Nope, far from it. John Lewis are pouring money into advertising and marketing on both platforms to reach as many viewers as possible.
Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
Up until recently, brands could only really connect with YouTube Influencers by reaching out directly, or by negotiating via an MCN. But virtual marketplace FameBit offers a new solution that allows brands to connect directly with YouTubers to create promotional videos for a reasonable budget.
Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more in this week's Creator's Tip.
On this week's TubeTalk, we give you some top tips for posting YouTube videos to social media sites like Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+, Wordpress, SlideShare, and LinkedIn.
Online video conference Streaming Media West 2014 is taking place on the 18-19th November in Huntingdon Beach, California, and ReelSEO readers get a fantastic discount of $200 off the cost of admission.
In today's ultra-fast paced world, brands and marketers often jump on the bandwagon far too soon over some events without thinking about the consequences of their actions. Toronto ad agency john st. calls out this overkill in their new parody video 'Reactvertising'.
Generation C is a very powerful force in today's culture and commerce. They can be a very difficult demographic to engage using traditional media, but many candidates running for office in the 2014 U.S. midterm elections have gone after the 'Walmart Mom' swing vote, and ignored YouTube - the spiritual home of Gen C - altogether.
Five little girls who swear like sailors attracted the most video ad shares across Facebook, Twitter, and the blogosphere in October 2014. New Zealand, Mr Bean, and Taylor Swift's kittens also made an appearance in the most shared video ads of last month.
Creating video content is an increasingly collaborative business. Many of the top creators use professionals to produce, edit, or direct their videos, and they also cross-promote with other creators. It's important to acknowledge the roles that others play, and if you have more than 10K subscribers, you can do just that with the new YouTube 'Creators Credit' feature.