Another gaming company has pulled the copyright card against a YouTuber for making ad revenue from a review that heavily criticises the Day One: Garry's Incident game. The YouTuber claims it's a censorship issue rather than a copyright one and it's turning into a PR disaster for the studio.
YouTube advise that creating "unique, compelling, and entertaining or informative" content should be the video creator's top priority - but they don't actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?
A busy week as usual in online video as Vimeo, Hulu and Vine appoint bug hitters to further develop their video features, Netflix looks towards cable set top integration, Machinima is on its way to the Xbox One and internet connected video devices take over the world.
There are a variety of ways to use paid advertising on YouTube to reach your potential customers and in the run up to the holiday season, we take a look at three case studies from 2012. The three brands used different methods but all worked for them in terms of an increase in sales and brand visibility.
33% of Americans own a tablet these days and they are watching a lot of online video on them. Almost a third watch at least an hour a day on weekdays with 8% watching at least 4 hours over the weekend. Everyone seems to watch a video on their tablet when at home and 22% will use it to watch a video while commuting.
Did you know that the way we were taught history alters our perception of the subject to an almost alarming degree? Or how popular 4am was as a TV and film reference? Or how delicious the giant cloud rat is? You will after watching our videos of the week.
Safety Dave has been in the business of selling safety products for the last 12 years. Recently however, Dave faced the challenge of cheap imitations flooding the online market from China. How could he stand out with ever growing competition? Video content marketing was the answer.
With the increasing reliance we have on our smartphones and tablets, it's no surprise to hear that mobile views to YouTube now stand at 41%, an increase of 35% since 2011. That figure includes mobile traffic from tablets as well as smartphones.
YouTube Analytics is a real playground full of data and fascinating reports and on this week's Creator's Tip, we take a deep dive into some of the comparison metrics you can access that may really surprise you. This kind of info will really help your video marketing strategy.
With so many businesses uploading videos everyday it's easy to forget some of the basic best practices needed to give you the chance to reach your target audience. We look at some of the cornerstones of optimization which should help your video be found and then be seen.
ComScore's Online Video Rankings are out for September 2013 and there's little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.
For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.
When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.
Google Helpouts are live video calls that put those looking for advice in touch with experts and consultants who are offering, for free or for a fee, their skill and time in a particular area. It's still invite only at the moment but it could prove to be a very useful service for those who want to pass on their expertise and for those who need answers.
BBC iPlayer receives over 8 million visits per day and the corporation is now appointing a new controller of the platform to bring it in line with its other linear channels. The catch up and streaming service will also start providing some content before it's been broadcast and will offer more ad hoc streaming for one off events.
An aspect ratio is a figure that represents the width-to-height ratio of an image and every screen resolution has an aspect ratio associated with it. It's an important thing to take into consideration so as to avoid distorting film and video. we take a look at the history of this concept and explain the differences.