Google Glass Women's Day PSA Evokes Emotion While Losing Message?

Google Glass Womens Day PSA Evokes Emotion While Losing Message?

Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women's Day PSA attempt through Glass.

Chris Pirillo: Behind the Reel with the King of Geeks [Interview]

Chris Pirillo: Behind the Reel with the King of Geeks [Interview]

Chris Pirillo has built up a loyal and engaged following on YouTube, and he is our special guest on this week's "Behind the Reel". We talk to him about what it takes to make a successful living via online video, the creative process, trends for 2014, and Wolverine hoodies.

American Express Wins the Oscar for Brand Ad Effectiveness

American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.

JW Player Partners With Vid.ly To Simplify Video Across All Devices

JW Player Partners With Vid.ly To Simplify Video Across All Devices

Online video service Vid.ly has teamed up with JW Player and that means the guesswork will been taken out of encoding profiles for HTML5 browsers, smartphones, tablets, set-top boxes and connected TVs. The new partnership will ensure that publishers can keep up with the latest mobile devices and browsers on the market.

Machinima Lays Off 42 Staff, YouTube to Take Back Ad Sales

Machinima Lays Off 42 Staff, YouTube to Take Back Ad Sales

It's been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.

A Crash Course in Video Marketing: Make The Most of Your Campaign

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.

6 Basic Tips for Capturing Clear Audio on Your Video [Creator's Tip #132]

6 Basic Tips for Capturing Clear Audio on Your Video [Creators Tip #132]

Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you've taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.

Vimeo Invests $10 Million in Vimeo On Demand to Boost Indie Projects

Vimeo Invests $10 Million in Vimeo On Demand to Boost Indie Projects

Vimeo has already committed itself to help indie filmmakers distribute and monetize their content via the Vimeo on Demand platform. Now it has announced an extra $10 million worth of funding to support creators, who meet certain criteria, with marketing and financial assistance.

Full Screen Auto-Play iAds Are Coming To Your i-Phone and i-Pad

Full Screen Auto Play iAds Are Coming To Your i Phone and i Pad

New full screen, auto-play video ads could be coming to an iPhone or iPad near you soon. The iAds will be music to the ears of advertisers who, currently, can only deliver clickable mobile banners for their video to play on Apple mobile devices.

Videos Ads: Top Shared Global Brands of February 2014

Videos Ads: Top Shared Global Brands of February 2014

Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!

Low Cost OTT Throw Down - Roku Stick Enters Ring

Low Cost OTT Throw Down   Roku Stick Enters Ring

The low cost OTT throw down is heating up as Roku re-introduces a stick in hopes to keep people away from Chromecast, or more accurately, to reach those who don't want to navigate with their phone but want a more traditional remote control for their TV content. So will others enter the fray soon? By year end will we see a slew of low cost OTT options?

Breaking News Videos From Vice Media Break The Mould

Breaking News Videos From Vice Media Break The Mould

Vice has been a point of reference for alternative news for years but now they've gone (almost) mainstream with a news and current affairs platform that promises the most hard-hitting coverage from their 1000 on-the-ground- local reporters.

Tumblr May Be More Important for Video Marketing than You Realize

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?

Myspace: "Premium Video Content is Everything to Us" [Interview]

Myspace: Premium Video Content is Everything to Us [Interview]

Myspace once dominated the social and video landscape, before both YouTube and Facebook grew big enough to steal its crown. Following a relaunch last year, the site is aiming to win back subscribers by providing premium video content - original and user-generated.

Soundtracking Your Video in 4 Easy Steps

Soundtracking Your Video in 4 Easy Steps

Finding the right background music for a video often feels a lot like guesswork, and yet locating that perfect track can turn a decent video into a captivating one. After creating hundreds of videos to market our own business, we've developed a loose process to help guide our efforts.

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