ATTN YouTube: Where Are Your Sponsored Video Guidelines?

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?

YouTube Shopping is the New Window Shopping, Especially at Night

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.

YouTube Stars Generate Impressive CPM Growth, But Let's Not Get Too Excited

YouTube Stars Generate Impressive CPM Growth, But Lets Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to generate revenue against their video content?

The Benefits and Challenges of Live-streaming Video [Creators Tip #163]

The Benefits and Challenges of Live streaming Video [Creators Tip #163]

The barriers to entry for live-streaming branded video content have never been lower. It's easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

The Unboxing of Beauty on YouTube: New Brand in a box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their products, and this earned media is the main driver of overall views for most brands.

Top Ten Video Ads on YouTube, Apparently: September 2014

Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

How can creators get the most out of the new YouTube Realtime Analytics data? Which key metrics should you track to measure your engagement on YouTube? We answer these and other questions of this weeks ReelSEO TubeTalk podcast, the best podcast for YouTube marketing tips and advice.

Six Viral Video Myths That Refuse to Die

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you.

Facebook Most Popular Social Network For Video Sharing [Study]

Facebook Most Popular Social Network For Video Sharing [Study]

Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to capture milestone events and document them for the future.

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.