Following their spectacularly well timed Super Bowl tweet that went super viral, Oreo continue to produce innovative and laugh out loud funny content to an adoring public. The latest video, already at 1,161,844 views at the time of writing (with a crazy 547 dislikes from those those obviously prefer Girl Scout Cookies), shows the viewer the lengths that “physicist and copywriter” David Neevel will go to remove the cream from his cookie to leave him with a clean, and much more palatable biscuit.
Separation Anxiety: Oreo's "Separator Machine" Video
Released as part of Oreo's 'Cookie Vs Creme' campaign, Nabisco empathizes with the public and understands that:
It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two.
Luckily for us, a man has and we are taken through the process of separation and the toll that has taken on the inventor who freely admits that he has lost literally hours inventing a machine that will solve the age old conundrum of personal taste in sweet snacks.
Sit back, watch and enjoy with a nice cup of tea and perhaps, er, a cookie or two.....