How Important is it to Optimize Your Site for Mobile Search?

How Important is it to Optimize Your Site for Mobile Search?

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. Here's what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior.

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71% of smartphone users search because of an ad they've seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.

Here's a webinar with Google higlighting more in-depth, the key findings from the recent study, "Understanding Smartphone Users."

About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV,, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • Roger Ach

    Daisy, good post.....great stats ! Good growth on @Facebook, @Twitter, eMail & Texts to Mobile #VideoCoupons, Social #VideoCommerce and #VideoAds will become the norm.

  • Erica Perez

    I absolutely agree. As a mobile sales rep, I help customers transition from flip phones to smartphones and one of the first questions they ask is, how do I get online? or How do I download free aps (which include Ads)?
    Good idea for businesses to go mobile.

  • Mazhar Iqbal



    Great Infio