As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's Creator's Tip, we review many of these design changes and share some of our thoughts on how to optimize your presence for this "New YouTube."
Here are just a few of my thoughts and optimization tips from the video:
Tips to Optimize Your Channel for the New YouTube:
- Have a good avatar. The image for your channel is showing up whenever you leave a comment, in the sidebar when your channel is showing, channel recommendations and more. Be sure your image represents your channel, is enticing and is good enough quality that it is crisp and clear if it shows as a large image, but not too detail oriented that you can't figure out what it is if it's in smaller view.
- Have a good description text for your channel. It can be long, however, be aware that only the first 45 characters will show up alongside your avatar and channel title, so make it interesting. Also, be sure you are including your keywords in your channel description so that your channel will come up in viewer search results and be sure they are in your tags as well.
- Metadata. A lot of channels are just focusing on providing links to social media and other sites in their metadata tags. But be aware that when viewers are doing a search or going to their subscription channels, whatever information you are entering in your description text is showing up just under your video title. A short description of the video first before placing website links will increase the likelihood someone will click on the video to watch it.