Online Video Weekly News Round up - Turkey Day Edition

Online Video Weekly News Round up   Turkey Day Edition

Gobble Gobble up that turkey and cranberry sauce. Give thanks for all the wonderful things we've all got because that's what kind of week it is in America. Meanwhile, I've gone and compiled the interesting news for the week so when you stumble out of that turkey-induced coma Saturday morning, you've got something to help you catch up on what's been going on in the world.

The Mouse Closes Disney Movies Online

Ooohhh..failure, there's something Disney's not used to. That's gotta sting!

In an email to users, the company said the site would be closed as of Dec. 31.

The site allowed visitors to buy and rent movies from the Disney library, including films made by its subsidiary Pixar. It also allowed people who purchased physical discs to stream the movies from the website.

On Monday, movies on the site no longer appeared to be available for purchase or rental. The site said people who had already redeemed disc purchases can continue to stream the movies on the site through the end of the year. People who bought movies on the site previously are being offered refunds.

"The digital environment is rapidly evolving and Disney Movies Online does not have the flexibility that many users today demand," a Disney spokesperson said in a statement. "We made a business decision to close the service until we are able to provide the greatest value and experience to our customers."

Source: CED Magazine

Video Streaming Means Game Consoles Survive

Research from Interpret found that gaming consoles were still the way to connect for most online video viewers who watch on their TVs in June 2012, when 30% of all US internet users (or 62.5% of all those who streamed video from an internet-connected device to a TV set) used a gaming console to watch online video.

It might change as the game console landscape is evolving and could turn into an all-streaming experience, something many gamers are going to be less than thrilled with. Rather it will probably be more of a download to play scenario which means, you'll still need some sort of game console, or it will be built into your TV soon.

Source: eMarketer

Viggle it Just a Little Bit GetGlue

Viggle has agreed to acquire GetGlue for about $78.6 million in a cash-and-stock deal in which Viggle will pay $25 million in cash and, based on a $1.11 per share stock price, will contribute about $53.6 million worth of stock.

Viggle announced it will operate both brands. GetGlue founder-CEO Alex Iskold will join Viggle as a senior executive and board member and all 34 GetGlue employees will become Viggle employees.

"We will also be vastly increasing the Viggle user base and quadrupling our network partnerships," Viggle Chief Executive Robert Sillerman said in a statement carried by the New York Business Journal.

Google Working on Open AirPlay Competitor

Google is working on an open alternative to Apple’s AirPlay, and it’s hoping to bring a number of device and software vendors on board to provide the industry with an open technology to exchange data between second screens and TV-connected devices.

YouTube unveiled the first implementation of this technology last week, when it launched AirPlay-like video beaming from Android phones and tablets to Google TV devices. But Google product manager Timbo Drayson made it clear during a conversation I had with him a few days ago that this is just the first step. “We really want to move the whole industry forward,” he said.

Google representatives have been talking about bringing an AirPlay-like experience to Google TV for some time, and the company has also worked for years on a closer connection between Android mobile phones and YouTube apps on a variety of smart TV platforms.

Source: GigaOm

Kaltura Pulls $25M

Kaltura, the leading open source video platform, announced today that it had secured an additional $25 million of funding from new investors Mitsui & Co. Global Investment, Inc. and ORIX Ventures, with existing investors Nexus Venture Partners, Intel Capital, .406 Ventures and Avalon Ventures participating. With a leading position in the Americas, and growing presence in Europe, Kaltura is now also setting its sights on the Asia-Pacific region.

Source: Press Release

YuMe Turns Focus to Tablets

This is one of the weirdest trends in online video, tablet-tailored ads. Because it's SO different from other formats. Some announcements have simply been "our ads are tablet-compatible" but YuMe has put more effort into theirs.

YuMe, the leading provider of digital video brand advertising software and services, today announced availability of the industry's most extensive portfolio of tablet-specific ad units and a new tablet video product offering. The new ad units, part of the YuMe Ads product offering, give brands and agencies the shortest time to interactive tablet video ad unit delivery in the advertising industry, and include both ready-made and custom execution options. With the new ad units and ad offering, tablets can now be targeted in highly-effective independent campaigns, or as part of multi-screen video brand advertising campaigns on the Connected Audience Network .

Infinite Tablet Advertising Options, Quick Turnaround 

YuMe's development of Mobile Flip  and other tablet-oriented ad units gives brands and agencies an infinite number of ready-made as well as custom designed interactive video advertising options to effectively reach this rapidly growing audience.

This is far better than some other announcements of late. YuMe actually has an SDK to go along with it.

 Integrated Tablet SDK and YuMe Ads Framework - YuMe's state-of-the-art, lightweight software development kits (SDKs) are now available for tablet devices. Premium publishers use the SDK to quickly monetize their tablet audience and applications. The YuMe Ads Framework is designed from the ground up to support multi-screen video advertising by determining the tablet or other viewing device, then adapting the video ad size, layout and encoding accordingly.

Source: Press Release

From Video Footage to Branded Product

Cap That ™ (www.capthat.com)the first social, custom merchandise technology to capture any video or photo moment and transform it into personalized product, has integrated with Instagram to transform images from the popular photo-sharing app into fully customized creations. Today, Cap That also publicly announces its $2.3M Series B investment, acquired from Intertainment Media Inc. – one of Canada’s leading technology incubators – to bankroll its first-to-market video-capture, custom product creation platform.

Cap That empowers all Instagram  users to import their full image library and sample their photos on any one of dozens of products, including apparel, canvas prints, laptop skins, game controllers, iPhone cases and over 50 other unique designs. Providing additional image-tailoring options, the platform elevates the filters that have made Instagram wildly popular with even more customization tools. With the two services combined, users now have access to a new, made-to-order product creation experience more diverse and engaging than any other on the web.

Online Video Weekly News Round up   Turkey Day Edition

Source: Press Release

 Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

By combining content analytics from Adobe SiteCatalyst and revenue analytics from Adobe Auditude, we break down the legacy silos and empower ad inventory managers and revenue executives to make the most profitable ad decisions for their campaigns. Available as an “out-of-the box” solution, SiteCatalyst content analytics are used to automatically create audience segments in Adobe AudienceManager, our data management platform. Then, with the integration of AudienceManager and Auditude, Adobe’s ad serving technology, these segments are automatically available in Auditude, and can be used to serve ads accordingly. Use cases include enhanced audience segment targeting or the ability to optimize your ad load/experience to find that optimal balance between content and ads. This increased insight and customization of the ad experience aids in maximizing the value of video content.

Source: Adobe Blog Post

Adobe Primetime Media Player

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  In short, it just feels like TV.  Consumers will also enjoy greater control over their content experience with support for closed captioning and multiple audio tracks (e.g. Spanish or English) when provided by the video publisher.  The end result is a positive online video playback experience where the consumer gets what they want – when and how they want it.   And, importantly, Primetime Media Player gives publishers and distributors a clear way to drive revenue from their online video experiences, without compromising user experience or audience reach.

Some benefits of the Primetime Media Player include:

  • High-quality Multiple Bit Rate (MBR) video playback support.
  • HTTP Live Streaming (HLS) support on iOS and Android.
  • HTTP Dynamic Streaming (HDS) support on desktop and Android.
  • Content monetization, including ad insertion capabilities and seamless ad insertion with native integration through Adobe MediaWeaver.
  • Better insight into your consumer viewing habits and stream quality with native integration with Adobe SiteCatalyst.
  • Content Protection and Business Policy Enforcement through Adobe Access – Full DRM and Protected Streaming with selectable output control and key rotation for linear, live and on-demand video.

The Primetime Media Player also offers fully compliant Communications and Video Accessibility Act (CVAA) features:

  • Render in-stream closed captioning with built-in support for user-based rendering overrides
  • Native support for multiple audio tracks

Source: Adobe Blog Post

Shazam TV Ad Tagging Makes Threefold Growth On Brand Engagement

Shazam's TV ad tagging platform has been running in the US for more than 18 months and it recently launched in Ireland with Adforce. Now, the media discovery firm has teamed with Frank N. Magid Associates to measure the impact Shazam-enabled TV ads are having on consumers.

The concept invites TV viewers to use the Shazam mobile app to 'tag' ads, which will redirect them to more info and exclusives about the brand/product. The report shows those who used the platform are three times as likely to interact with the brand through follow-up actions after seeing the ad than people who did not use Shazam.

Source: Mobile Entertainment

 

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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

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