Online Video Weekly News Reel – End of the World Edition

Online Video Weekly News Reel   End of the World Edition

So it's Sunday, eggs and bacon are cooking in the kitchen so I've got just a bit of time to knock this puppy out , so let's roll the News Reel. Why are you all still here? How am I supposed to loot from all of you who were supposed to be taken by the Rapture if you weren't actually taken!? There goes my Sunday plans…

Top Read at ReelSEO

It seems Jeremy was right as YouTube Movie Trailer Marriage Proposal – A Viral Video Sensation was a hit with the readers as it was most read for the week, even if the video only got 10.5 million views… Alright, I was comically understating that, it's HUGE Numbers right?

Second most read was the Android  – Hands On With The New Netflix App For Android Devices Jeremy had to take that one on as I didn't have an Android phone until just yesterday (and I love my Samsung Intercept and Virgin Media service, FYI).

The third most read for the week was Best Online Video Ad Campaigns: Google's Chrome Book Ads Educate & Entertain

So Google was involved in all three stories and Netflix made the list as well.

Interesting News Elsewhere

It's the end of an era today and I will no longer be doing the weekly news reel so the Elsewherians might never again see the light of day in print. I don't know that Jeremy will continue my eccentric tendencies in the writings of the weekly news reel but be sure I'll still be keeping an eye on their goings on (and I'll still be here, just shifting some editorial duties around).

Online Video Platforms

Phoenix New Media Limited Held First Video Strategy Press Conference

via press release

Phoenix New Media Limited ("PNM" or the "Company") (NYSE:FENG), a leading new media company in China, held its first video strategy press conference in Beijing on May 18th, 2011. During the press conference, PNM launched its "Project Fengming", in which it will implement a differentiated video business strategy by establishing an online viewing, aggregation and distribution platform for news and information videos. Currently positioned as a comprehensive online video portal, the video channel of PNM features short-form news video clips.

As part of Project Fengming, PNM will cooperate with approximately 400 TV stations and streaming media production organizations to purchase professionally generated programs, and work with approximately 2,000 part-time video reporters to compile first-hand video news. At the same time, through strategic cooperation with other media, PNM will feed content to TV stations and distribute content on SNS websites.

Previously, the Company's video content was mainly from its parent company, Phoenix TV. As part of Project Fengming initiatives, PNM will source video content from more diversified sources. For example, the Company has been working together with partners such as BBC and Liangyou to build a documentary database, which will contain approximately20,000 hours of documentaries by the end of 2011. In addition, PNM will self produce premium video programs under the brand name of "Phoenix Original".

Social Networking

via press release

The Sunday Times Launches the Social List

This week, The Sunday Times launched The Sunday Times Social List at, a definitive and ever evolving list of who's who in the world of social networking.

Drawing information from the four biggest social networks – Foursquare, Twitter, LinkedIn and Facebook – The Sunday Times Social List system adds up your social networking activity and measures how much interest it generates amongst your friends and colleagues in order to work out how well you score.

Actually, this is a bit cooler than I thought, I'm currently the Oligarch but I'm sure that will change as more and more people get signed up to the list.

Online Video New

Zediva Offering Free Credits

via newsletter

So I signed up for Zediva, you know, the place that rents DVDs through the Internet but plays them on actual DVD players in their data center, and I got an email from them that if you buy any amount of credits ($1-2 each) you can get a couple free. So I did and now I'm telling you just in case.

Honestly, I really thought that they would get shut down but they're still up and running. I'll just be sure to use those credits quick, just in case.

They have been adding movies fairly quickly as well, as they get released on DVD one might imagine.

Advertising News

eMarketer predicts traditional ad spend plateau for 2011

After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion.

But rather than making a true recovery, spending will seesaw in coming years, hovering under $130 billion through 2015—far from the $165.94 billion recorded in 2007 on the eve of the recent recession. More…

TV Tech

CEA's Koenig predicts big leap for 3DTVs in 2014
While 3DTV will show incremental growth during the next couple of years, the feature will really break out in 2014, according to Steve Koenig, director of industry analysis for the CEA, who describes an "s-curve" of adoption. "A lot of research companies report that we are going to see a linear curve of adoption, but in practice that is not the case," he said. "I think 2010 really kicked off the 3DTV market, and 2011 is going to be a little bit more up the s-curve, but 2014 is where we'll start to reach that mass adoption portion." ipTVnews (5/16)

Researchers hope to bring OLED to the next level
OLED, or organic light-emitting diode, could be the next big thing in the TV industry. Before the technology can surpass that of LCD screens, however, researchers must address technical problems in bringing OLED, now used mainly in small-screen applications such as smartphones, to the larger dimensions necessary to succeed in the TV marketplace. The Wall Street Journal (tiered subscription model)

Ok this is running up to the 1,000 word limit now, I think that's enough, don't you?

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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

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    I think traditional ads will eventually decline…at least print media designs. Unfortunately billboards won't go away! It's too bad. Ha!

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