Online Video Weekly News Reel 17 April 2011

Online Video Weekly News Reel 17 April 2011

We're here to reel in the hits in the online video industry once again my friends. It's Sunday morning, you're sitting on your patio looking at the ocean, or lounging about in a big fluffy bathrobe with equally fluffy slippers, sipping your morning cup o' java and ready to consume quick tidbits of what's hot in online video. We aim to please and so off we go!

Most Read at ReelSEO

Hitting the top of the charts with a bullet, Pepsi Shows Us The Wrong Way To Fake A Viral Video. Nothing makes us want to read like a major brand royally screwing the pooch, am I right?

Of course, we also like to read good stuff too, Best Viral Video Marketing Campaign: New Era Knows Their Audience Well slides safely into second with an RBI scoring double.

Finally, a moment of silence for third most read of the week…Google Goes Silent…Film as Logo Turns to Chaplinesque Video. Truly a great piece right there by the Google Doodle team.

Interesting Elsewhere

Video Encoding Tech Instant Encoding

via Press Release, the world's largest video encoding service provider, today announced that it is also the world's fastest Encoding service with the addition of its game changing new feature  Instant Encoding.  With Instant Encoding, the platform will start transcoding source videos as the download process begins, dramatically accelerating the entire video workflow.  In benchmark beta testing with multiple customers, the overall encoding process, including download, transcode, and delivery, improved by 30 – 100% depending on the source video size.  In many cases, especially with large source video files, the encoding process was complete by the time the initial download was finished. is offering Instant Encoding as a premium value added service, at no extra charge, and requires just the addition of a simple API call:  <instant>yes</instant>.

Zencoder Nabs $2M in Funding

Via email & Press Release

In response to overwhelming market demand and adoption of online video, Zencoder, the performance leader in cloud-based video encoding, today announced that it has secured $2 million in funding. The funding will be used to accelerate Zencoder's rapid growth and technology leadership. Zencoder was founded in 2010 with seed money from Y Combinator and top Silicon Valley-based angel investors.

Participants in this round include Andreessen-Horowitz, Ignition Partners, SV Angel, Lowercase Capital, Founder's Collective, 500 Startups, and a host of individuals who have made a mark in cloud computing including Matt Cutts, James Lindenbaum, Orion Henry, Adam Wiggins, Wolfgang Buehler, Mike Bollinger, and Neil McClements.

Video Discovery

VideoSurf Nets $16M

VideoSurf, the leader in video discovery, today announced it has raised $16 million in Series C financing from Pitango Venture Capital and additional strategic investors. The company has now raised a total of $28 million. VideoSurf also announced that it has been awarded a patent for its proprietary computer vision technology that enables computers to "see" frames inside videos providing superior search relevancy and an enhanced user experience.

Internet TV

Sony Adding Web Features to 2011 HDTVs

Via CEPro

Sony's 2011 HDTV lineup will have 37 models to choose from, including 32 web-enabled TVs and 23 with 3D features.

Sony is also adding new features to the 2011 TVs, including an enhanced Netflix GUI, which will also be offered to existing BRAVIA customers starting in April. Available via a firmware upgrade, the new experience allows Netflix subscribers to browse and access thousands of TV shows and movies straight from the TV's remote.

Video Sharing & Management

Vimeo iPhone App Arrives

Via Press release

They've packed all the best parts of Vimeo into this baby. Now you can upload, watch, manage and even edit your videos right from your iPhone. This is just the beginning, so stay tuned for regular updates with feature improvements. For now, go download it from the app store!

Ooyala Everywhere

Via Press Release

Ooyala, Inc.,, the leader in online video management, analytics and monetization, today unveiled Ooyala Everywhere, a suite of integrated technologies and services that deliver professional video across mobile devices, connected TVs and browsers. With Ooyala Everywhere, rich, personalized viewing experiences can now be offered directly by the content creator or distributor to consumers, and can be fully monetized through ads, subscriptions, and pay-per-view.

Ooyala Everywhere shortens the time to market for branded subscription video services. Content is protected by fully integrated digital rights management solutions including Adobe Flash Access, Widevine and Microsoft PlayReady.

Ooyala Personal Playback is a new universal login and entitlement service that authenticates users across an operator's CRM or a third-party service like Adobe PASS or Ooyala's own subscription management service. This gives content distributors the ability to monetize video consumption across all connected devices.

Video Surveillance

Here's a category we don't see much of:

Logitech Alert now available for iPad

Via Pocket-Lint (UK)

Logitech Alert, the home security system launched at the tail-end of last year, can now be used with the iPad or iPad 2, thanks to a new version of the accompanying application. Available from iTunes, the app joins those for iPhone and Android smartphones, and allows you to view the feed from your Alert camera directly on the tablet's screen.

The Alert 750i Master System clocks in at £299 in the UK and is intended for use inside, while the Alert 750e Outdoor Master System costs £339 for the camera, software, cabling, bracket and 2GB SD card. Both systems use HomePlug technology, connecting to a computer via your household electrical cabling.

Video Advertising

This one is a mis of Video ads and social games it seems:

Online Video Advertisers Cashing-in on Virtual Currency

Via Press Release

n most cases, all the money in the world won't make a video go viral, but the same may not be true for virtual currency. Jun Group (, a premier social video company, today shed light on an emerging category in the online video advertising space – incentivized social video – that alleviates the shortage of premium inventory by trading virtual currency for video views on social games.

Jun Group's growing distribution channel can deliver more than one million U.S. based incentivized video views per day across an array of social games online and increasingly on mobile, including KlickNation, makers of Superhero City, Age of Champions and Starship Command, which are played by more than half-a-million monthly active users, and TheBroth, the makers of the popular game Barn Buddy, played by more than 1.4 million people every month

Other Gadget News

Apple Is Said to Ready Sale of White IPhone After 10-Month Wait

Via Bloomberg

Apple Inc. (AAPL) will start selling a white version of its iPhone 4 in the next few weeks, following a 10-month delay, three people with knowledge of the plans said.

The new model will be available from AT&T Inc. (T) and Verizon Wireless by the end of April, said one of the people, who asked not to be identified because the plans aren't public. The release was stalled as Apple resolved manufacturing challenges, including paint that peeled under heat, one person said.

Windows Phone 7 Mango Update Bringing Multitasking, Speed

Via eWeek

Windows Phone 7 users can expect a wide variety of applications and the software's next update, code-named "Mango," will also introduce augmented reality features to the smartphones' cameras.

This could open up a lot of interesting uses for the online video world.

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Posted in Web Video Industry News
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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • Ronnie Bincer

    Wow… lots going on. Thanks ReelSEO for helping us trying to keep up with it all!

  • david pavlicko

    no kidding. busy week, looking like it's only going to get crazier! But please, for the love of everything good in the world, let the virtual currency market burn in flames. I'm seeing visions of the web 2 years from now where everything I want to do is going to cost me money unless I visit this site or that site, watch this video or download this game.

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