75 Percent of U.S. Internet Audience Watched Online Video In July

75 Percent of U.S. Internet Audience Watched Online Video In JulycomScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.

Google Sites Maintains Dominant Position - In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.

Top U.S. Online Video Properties* by Videos Viewed July 2008

Total U.S. – Home/Work/University Locations

Property

Videos

(000)

Share (%) of

Videos

Total Internet

11,425,890

100.0

Google Sites

5,044,053

44.1

Fox Interactive Media

445,682

3.9

Microsoft Sites

282,748

2.5

Yahoo! Sites

269,452

2.4

Viacom Digital

246,413

2.2

Disney Online

186,700

1.6

Turner Network

171,065

1.5

Hulu

119,357

1.0

AOL LLC

95,106

0.8

CBS Corporation

69,316

0.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

Top U.S. Online Video Properties* by Unique Viewers July 2008

Total U.S. – Home/Work/University Locations

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

142,507

80.2

Google Sites

92,130

54.7

Fox Interactive Media

54,845

8.1

Yahoo! Sites

37,610

7.2

Microsoft Sites

32,640

8.7

AOL LLC

22,959

4.1

Viacom Digital

21,142

11.7

Turner Network

18,666

9.2

Disney Online

15,899

11.7

Time Warner – Excl. AOL

15,345

3.2

Amazon Sites

11,690

2.5

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from July 2008 include:

  • 75 percent of the total U.S. Internet audience viewed online video.
  • Americans spent a total of 558 million hours watching online video during the month.
  • The average online video viewer watched 235 minutes of video.
  • 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
  • 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
  • The duration of the average online video was 2.9 minutes.


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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