75 Percent of U.S. Internet Audience Watched Online Video In July
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comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.Google Sites Maintains Dominant Position - In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.
Top U.S. Online Video Properties* by Videos Viewed July 2008
Total U.S. – Home/Work/University Locations
Property
Videos
(000)
Share (%) of
Videos
Total Internet
11,425,890
100.0
Google Sites
5,044,053
44.1
Fox Interactive Media
445,682
3.9
Microsoft Sites
282,748
2.5
Yahoo! Sites
269,452
2.4
Viacom Digital
246,413
2.2
Disney Online
186,700
1.6
Turner Network
171,065
1.5
Hulu
119,357
1.0
AOL LLC
95,106
0.8
CBS Corporation
69,316
0.6
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).
Top U.S. Online Video Properties* by Unique Viewers July 2008
Total U.S. – Home/Work/University Locations
Property
Unique Viewers (000)
Average Videos per Viewer
Total Internet
142,507
80.2
Google Sites
92,130
54.7
Fox Interactive Media
54,845
8.1
Yahoo! Sites
37,610
7.2
Microsoft Sites
32,640
8.7
AOL LLC
22,959
4.1
Viacom Digital
21,142
11.7
Turner Network
18,666
9.2
Disney Online
15,899
11.7
Time Warner - Excl. AOL
15,345
3.2
Amazon Sites
11,690
2.5
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from July 2008 include:
- 75 percent of the total U.S. Internet audience viewed online video.
- Americans spent a total of 558 million hours watching online video during the month.
- The average online video viewer watched 235 minutes of video.
- 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
- 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
- The duration of the average online video was 2.9 minutes.
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
