Cord Cutting is Reel: Online Video Advertising to the Rescue
Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads in its full-episode streaming online; plus YouTube offers some compelling new projections on economic models for online video ads. All the details on the future of online video advertising in this week's New Media Minute. Please enable Javascript and Flash to view this Blip.tv video.
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About the Author - Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By - Daisy WhitneyWhat do you think? ▼
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