As the summer heat beats down upon us it seems that it’s driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion “videos” last month (June 2012) and a new record 11 billion video ads (see other article).

It’s good to see the online viewership still over the 180 million mark (180.373 vs 180.5 in May). The comScore determination of what is a video aside, it seems that less was viewed in June as it’s some 3.5 billion less with minutes dropping by 75 minutes per viewer in the month. So while viewers were about steady, the other stats dropped in June. However, the average length of videos viewed continued to climb adding 0.3 minutes to reach an all-time high of 6.8 minutes while video ad length remained steady at 0.4 minutes each. Video ads accounted for 25 percent of all videos viewed and 2 percent of all minutes spent viewing video online both are continuing trends as May saw 21.6% and 1.9% of all minutes, and May was 20.5 and 1.6.

In the top ten chart we see Google remains on top even adding 20 minutes per viewer and almost 3 million viewers. VEVO continued the drop it started previously as Facebook takes third. Viacom saw a jump over Microsoft. Amazon and Vimeo push Hulu and New Distribution off the list.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
June 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 180,373 32,997,209 1,238.1
Google Sites 154,507 18,274,297 484.4
Yahoo! Sites 51,453 717,806 75.5
Facebook.com 49,003 287,798 20.6
VEVO 46,202 594,806 51.8
Viacom Digital 38,921 433,381 54.2
Microsoft Sites 38,122 433,514 41.8
AOL, Inc. 38,117 544,932 63.7
Amazon Sites 29,826 97,697 17.5
Turner Digital 23,425 215,229 39.7
Vimeo 21,425 71,241 28.3

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

As far as the top ten YouTube Partners, VEVO remains on top. In fact, there are no real changes to the chart until you get to the bottom half where ClevverTV jumped Big Frame and IGN replaced MOVIECLIPS.

Top YouTube Partner Channels* Ranked by Unique Video Viewers
June 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 45,089 566,811 50.5
Warner Music @ Youtube 26,119 154,696 23.1
Machinima @ YouTube 23,601 447,256 76.1
Maker Studios @ YouTube 21,213 215,972 40.4
FullScreen @ YouTube 16,247 87,266 19.2
BroadbandTV @ YouTube 9,457 47,047 16.3
Clevvertv @ YouTube 7,394 14,596 6.7
Big Frame @ YouTube 7,147 42,382 20.3
Collective Digital Studio @ YouTube 6,564 49,026 25.3
IGN @ YouTube 6,453 34,846 19.3

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Machinima is really pulling down the minutes per viewer with a chart-topping 76.1 while VEVO saw a small slip from 55 to 50. That means Machinima accounted for 1.8 billion minutes in June and VEVO accounted for 2.28 billion.

Read my other article from today to see all the latest video ad network numbers and of course my trademark recommendations on where to place your online video ads.