Remember our post on January 1st of this year, titled, "10 Online Video Predictions for 2008?” If you do, you will recall that # 7 in our list was – Exclusive Online TV:
"I expect to see TV networks test and pilot new TV shows and episodes online in 2008.”
Well, that prediction is ringing true (somewhat – I know, I said "pilot”) with some recent news from both Youtube and its rival, Hulu. First, Hulu just announced that they will be launching a fall lineup that includes the debuts of several network TV shows before they air on television. Secondly, YouTube is going to screen a full-length feature film online in the next few months (more below).
Hulu, which launched in March, said it will offer viewers the season premiers of several network television shows, including NBC's line-up of Chuck, 30 Rock, Knight Rider, Lipstick Jungle and Life, a week before they are broadcast on television.
Unfortunatlely, it looks like NBC is not ready to do this with their most anticipated debuts for the new season of The Office and Heroes. Nonetheless, this still demonstrates that network broadcasters are more and more becoming comfortable with the online video model and are using online video to increase audience and promote awareness. Michael Learmonth at Silicon Alley Insider noted, "It's unlikely Hulu will have these shows exclusively for the week. NBC will no doubt also air these on NBC.com.”
You can see the full schedule for Hulu's fall line-up via Hulu's. This page will provide users with a week by week schedule of when the premieres will show up on Hulu.
YouTube is preparing to air its first full-length feature film called, No End In Sight. This will be the first widely-released feature film to be screened in its entirety on the video sharing website. The film will be available for free and without any advertising on its YouTube channel as well as YouTube's service on TiVo HD DVRs.
This movie is a political documentary by award winning director, Charles Ferguson. He has won several awards including the Documentary Special Jury Prize at the 2007 Sundance Film Festival.
The film looks at the political decisions made before, during, and after the invasion of Iraq and America's continuing occupation of the country.
Description of the film:
"The first film of its kind to chronicle the reasons behind Iraq's descent into guerilla war, warlord rule, criminality and anarchy, "No End In Sight" is a jaw-dropping, insider's tale of wholesale incompetence, recklessness and venality. Based on over 200 hours of footage, the film provides a candid retelling of the events following the fall of Baghdad in 2003 by high ranking officials, Iraqi civilians, American soldiers, and prominent analysts. "No End In Sight" examines the manner in which the principal errors of U.S. policy — the use of insufficient troop levels, allowing the looting of Baghdad, the purging of professionals from the Iraqi government, and the disbanding of the Iraqi military — largely created the insurgency and chaos that engulf Iraq today.”