Online Video Predictions For 2012 - The Reel Web #20

Online Video Predictions For 2012   The Reel Web #20

This week in our look at the Reel Web we talk about how mobile viewers are watching our videos longer than desktop views are and how Facebook dominates Twitter in video sharing. Also, we review YouTube's new "Slam" voting feature and what they're doing to start fixing the publishing issue that's all too common for content creators. Additionally, searching YouTube is a bit different than searching Google, so we look at some tips for searching YouTube efficiently and then we wrap it up with our top 5 video predictions for 2012.

Online Video Predictions For 2012

QUESTION: What are your online video predictions for 2012?

Links to this week's stories:

The Reel Web is a weekly show that highlights the news from the online video world every Monday here on YouTube and at reelseo.com.


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About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip and the author of "30 Days to a Better YouTube Channel". You can see some of his personal videos on his Family Vlog Channel. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=1565845303 Ileane Smith

    I'm not impressed with YouTube Slam either. Thanks for the YouTube search tips. I predict that sharing videos on Google+ will take a big chunk out of Facebook video sharing. Well at least I hope so :)

    • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

      Hmm, that's an interesting thought about G+. My guess is that it won't take a big chunk from Facebook. Instead, people may start to share them both places, at least as far as 2012 is concerned.

  • http://www.facebook.com/profile.php?id=201695633182016 Dan Safkow’s Video Marketing Minute

    Tim, what's your prediction for Google+ Hangouts? I think they'll be a surge in niche specific, weekly shows, and Facebook will launch a similar app.

    • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

      Umm, not sure I really have a prediction there. While I think G+ Hangouts are cool, they're lacking a lot of the features that I would need to do a live show, specifically moderation, featured guests for interviews, Q&A moderation, not to mention low video quality and everything. I think it needs to be beefed up a lot of professional, quality shows.

  • Antonio Centeno

    Tim,

    You need to sell a premium product/ebook/video. You're a video STUD!

    Google Slam - I don't have time for this but I find I am a strange person. I say look at the data to see if it's getting used/numbers. They don't lie!

    My predictions -
    1. The "BIG" YouTube channels will not get as big as what they hope and be upstaged by self-made video stars.
    2. Quality/Video Optimization becomes more important although still second to Likes/Comments/Embeds.
    3. REELSEO Will be aquired by Google for $8,000,000,000.00 USD.
    4. YouTube paid placement becomes more mainstream although still relatively unknown to most markerters.

    • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

      Thanks so much, Antonio! I appreciate the support and encouragement. Thanks!

      In response to your predictions:
      1. I'm inclined to agree with you. I'm not sure that will happen in 2012 because there's been so much money thrown at it already, but down the line, yes, because at its core, YouTube is a social media platform and people engage primarily because they want to feel like they're connecting directly with a video creator and the community surrounding it. The approach big media companies are putting on YouTube is making it more of an online TV network, which is fine if the older generation wants to jump on YouTube, but it's the younger generation that will be on YouTube for many years longer and they're looking for connection + content, not just content. (Maybe I should turn this into a blog post?)

      2. Agreed. I'd summarize what videos need is community, and the engagement metrics you described are just tools to try to measure community.

      3. LOL If it does, I want a piece of that! Or at least a new TV or something. ;)

      4. You mean like more product placement in other people's YouTube videos? Like, how Hurley sponsors ShayCarl to wear their hats in their vlogs? (Or maybe he just really likes Hurley? I'm not sure of the details there, but you get the example.)

  • http://www.facebook.com/profile.php?id=631810421 Aaron Teo

    It interesting that Apple and YouTube competition will pan out over the years to come. Apple and YouTUBE will be in battle for subscription based content TV - Shows or as you suggest, shows that you can buy. Some of YouTUBE TV show are free to watch though, if you patient enough. Am I correct?

    • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

      Yeah, with the Steve Jobs and Eric Schmidt issues dissipating, I expect Apple and Google may be able to work together more closely on some projects in the future. Maybe not the near future, but sometime in the future assuming the Android/iOS fight begins to wear off.

  • Nancy Langmeyer

    Whose infographic was that? I'd like to review more of it! Thank you...

    • http://www.facebook.com/profile.php?id=590672543 Aaron C. Yeagle

      http://wistia.com/blog/movies-on-the-move-video-engagement-on-desktops-vs-mobile-devices-infographic/

    • Nancy Langmeyer

      @[590672543:2048:Aaron C. Yeagle] How'd you see my comment? Smile! And thanks!

    • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

      Aaron C. Yeagle Thanks for providing the link!

  • Patrick Hurley

    Tim:
     
    Now that we're half way through 2012, it  might be interesting for you to revisit some of your predictions.  I'd like to see how they are panning out.  I  just went through this exercise myself; I published a popular report last year on the the 7 Online Video Trends to Watch in 2012 that I just updated here http://slidesha.re/Mi3Y0V

  • Patrick Hurley

    Tim:
     
    Now that we're half way through 2012, it  might be interesting for you to revisit some of your predictions.  I'd like to see how they are panning out.  I  just went through this exercise myself; I published a popular report last year on the the 7 Online Video Trends to Watch in 2012 that I just updated here http://slidesha.re/Mi3Y0V