Online Video Platform Solutions Focus On Video SEO Goodness

Validation feels good ;-)  What do I mean by this?  Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly.  I imagine that the focus on video SEO comes from the platform's customers who are hearing the video SEO buzz and are publishing more and more videos that they want to have discovered.

All of this is step forward with regard to hosted video SEO and is the reason that I started ReelSEO in the first place – so, it is music to my ears. It is likely music to the ears of the search engines (do they have ears?) as well as it helps them better index, ingest, and rank video landing pages.

I thought it may be worthwhile to quickly congratulate and highlight some of the platforms that have worked to provide a more search engine friendly video solution for their customers:

Online Video Platform Solutions Focus On Video SEO GoodnessBrightcove was one of the first to focus on video SEO with an extensive set of API features available in BC3 which allow their customers to create more search engine friendly landing pages with the release of BC3 (now they are on to BC4.)

Online Video Platform Solutions Focus On Video SEO GoodnessVzaar launched "search enhancer" which allows their customers enter the url of the location of their video deployment page and vzaar then submits a video XML feed to Google each day.

Online Video Platform Solutions Focus On Video SEO GoodnessFliqz released a whitepaper about video SEO in conjunction with a new offering dubbed "Search Success" which allows also their customers to take advantage of Video XML sitemaps for greater indexing in Google.

Online Video Platform Solutions Focus On Video SEO GoodnessOoyala hosted a webinar on Video SEO with me and Pete Kocks, President of Truveo as speakers (I will make this available sometime this week for those of you who missed it).  In 2008, they launched syndication capabilities within Backlot such that customers could automatically create and distribute MRSS feeds and Google Video Sitemaps.  Additionally, last week, they released a new SDK which allows their clients to harness textual metadata on video landing pages.

Online Video Platform Solutions Focus On Video SEO GoodnessVeeple, as we posted today, took a huge step towards greater video search engine friendliness by creating video embed codes to their customers that include alt text directly within the embed code which I believe is a first for an online video platform.

Online Video Platform Solutions Focus On Video SEO GoodnessSorenson 360, a "video delivery network" by Sorenson Media, in January, announced new SEO features for their clients.

Online Video Platform Solutions Focus On Video SEO GoodnessMulticast purchased VeoTag and rolled it up into their "MediaTag" offering.

Online Video Platform Solutions Focus On Video SEO GoodnessVideobloom launched their "Video SEO module" which allows their customers to automatically generate Media RSS (MRSS) feeds and directly notify search engines of their existence, location and subject matter of their online videos.

Online Video Platform Solutions Focus On Video SEO GoodnessBitsonTheRun has also evangelized the importance of Video SEO for their customers and they have published extensive help documentation on getting videos indexed in Google.  They also have MRSS feed capabilities.

Congrats to the customers of these video hosting platforms.  If there are any that I missed, please forgive me and let me know in the comments below.  If ReelSEO helped in any way, we are glad to be of service and I would be remiss if I didn't plug my own consulting services (feel free to contact me directly).


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.vidcompare.com/ Kris Drey

    Great post Mark, a very useful list for those looking for VSEO services. It will be interesting to watch the list grow, rapidly, over the coming months.

    • http://www.reelseo.com/ Mark Robertson

      Thanks Kris Costa

  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    You may also want to include Sorenson Media in the mix, considering their SEO announcement on their blog at http://blog.sorensonmedia.com/?p=503, titled, "Major Sorenson 360 Update – HD Video and Search Engine Optimization."

    • http://www.reelseo.com/ Mark Robertson

      I didnt hear from them about this and the description is quite vague – know anything more detailed?

      • http://www.reelseo.com/author/grantastic/ Grant Crowell

        I think its worth checking with their Marketing Director and see if we can get some specifics.

  • http://www.twgplus.com/ Talmadge Boyd

    A welcome list – though the links on the helpful SEO documentation really makes this one sing.

    Do you think platforms will become a necessary part of the equation for search – or can we all just get by with a little YouTube?

    • http://www.reelseo.com/ Mark Robertson

      I do think that it is an important part of the mix.. YouTube certainly has
      its place but if you want to take advantage of your own sites topical
      relevancy along with driving traffic to your own site – hosting video
      outside YouTube is a must. Thanks for your comment.

      • justinfoster

        Wow, thanks for the mention. Or not.

  • paulatvideoatvancouver

    Have bookmarked this page. Great list. I'm kinda new with these platforms but I think this is a must not only for video marketers but for pure blood video bloggers as well, so that somehow they could have a quality audience and viewers in regards with their video productions

  • gtraballo

    Thanks for this great post, Mark.

    I am a newbie in video creation/editing and this is gonna be my best resources so far. I still have so much to learn on VSEO so I cannot state any further comments.

    Hope to acquire more ideas and great inputs from you in relation to these stuffs.

    I (surely) saved this on my reference lists… you simply rock :d

    Best of regards :-)

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    • http://www.firstpagegoogleresults.com/ search engine for video

      What validation You mean?

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    I like video sites and we get opportunity to watch nice videography
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  • http://www.smart-video.tv Dave Holland

    Would be great if you could add Smart Video to this list. They are an SEO focused hosting platform – getting customer videos indexed and ranking highly in search results is their primary goal. They offer all the major features of a video hosting service with prices starting at just $99 a month – it's a great service for people who want video hosting with guaranteed SEO results.

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    I guess I missed this when you first published it. Good to have a list of places that would be friendly to videos and search. What might be even more helpful is if we had a quick summary of what they offer and at what price. Maybe the businesses posted above could offer you a 100 word summary or so that you could add to an updated list. Just a thought…

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