A week is a long time in viral video and it's been a roller-coaster few days for Goldieblox. First they storm the internet with their "Princess Machine" ad, then they get into a war of words with The Beastie Boys over the use of the song "Girls" in the video and finally, today, they upload a new version of the ad, sans Beasties track after telling the band that “we want to be your friends”.
The company, who make engineering based toys for young girls, posted an open letter to the group stating that while they still believe that they were covered by Fair Use, they respect the wishes of Adam Yauch and his wish that the band's music not be used in commercials. Removing the contested track from the ad means the internet community has potentially lost out on what would have been a fascinating copyright case. However, Goldieblox have attracted the kind of publicity many brands can only dream of – who says video marketing doesn't work eh? This and other stories of the day in video world.
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