First, a couple things to note, if you look at the example video that they have provided, link below, you will be taken to a profile page for this attorney (screenshot below) you will notice several things.
First, this video is on a page with plenty of relevant information, links, etc…. This is exactly what you need when you are optimizing your online video content that is hosted on your own vs. a video sharing website.
Second, the announcement below, has a link to the page with the video. By having others, especially the big media sites, post this announcement, they are able to generate relevant incoming links with the company's name in the keywords within the anchor text.
In fact, if you do a search for the firm's name in Google, the first and second result is their website (perfect) and the third is this profile page, with their video. This is a good example of SEO for a page with video.
Last suggestion would be a player with integrated calls to action, conversion elements in overlays like contact form, etc…
Here is a screenshot of the profile page linked to in the announcement below:
Next step would be to get this up on some video sharing websites (Google, Youtube, Blip, etc..) with the URL and link back to this profile page and do further link building to the video sharing page in order to get the video itself to appear within Google organic universal search results pages. Either way, kudos as this looks like a decent implementation of online video SEO from the standpoint of self-hosted video. There are other recommendations that I would suggest (hint… MRSS, video sitemap, robots, embed code, etc….) but overall, nice job!
OK, the announcement.
As online video grows in popularity across American society, and as technology advances to make it easier to produce, post and watch online video, new opportunities for law firms to market themselves are emerging. To capitalize on this trend, LexisNexis today announced a new capability that enables law firms to create and post videos as part of the marketing options on the Martindale-Hubbell® lawyers.comSM and martindale.com® online legal destinations. In addition to opening up a new way for firms to sell themselves, the video feature also allows potential clients to "visit” and assess law firms without leaving the comfort of their homes or offices.
"Lawyers are increasingly embracing new ways to differentiate themselves and attract new business while consumers and small business professionals are eager to learn more about a lawyer or firm's philosophy and demeanor prior to hiring the firm,” said Sharon Lubrano, vice president, lawyers.com for LexisNexis. "Our new online video capability meets both of these needs with an exciting option that allows firms to showcase their expertise and provides clients with additional decision-support information.”
Each online video at the Martindale-Hubbell sites is professionally produced by TurnHere, Inc, a leading online video solutions platform. The videos typically feature lawyers in the firm talking about their services and areas of expertise while showcasing the style and approach of their practices. One of the first firms to post their video on lawyers.com is Kardos, Rickles, Bidlingmaier and Bidlingmaier with offices in Newton, PA and Trenton, NJ.
TurnHere's authentic, high-quality, low-cost videos allow attorneys to convey their individual style and approach through an innovative and growing new medium. The format and style of each video is determined by the attorneys. Videos provide attorneys with an opportunity to showcase their individual approach and can differentiate their firms from potential competitors—giving viewers the chance to make a more informed decision. A variety of video packages are available, and pricing is determined by location and duration of the video shoot.
"Most attorneys have their own Web sites and are becoming comfortable with Web 2.0 options such as online video. As search engines begin to include videos and other media in search results, we expect early adopters of this service to benefit from increased online visibility,” said Nicholas Karrat, senior director of alliances for Martindale-Hubbell. "Martindale-Hubbell has been a leader in connecting law firms to potential clients, and we are excited to add online video to the complete set of Total Practice Solutions capabilities we offer law firms to better manage the business and practice of law.”
Legal professionals can get tips, info and join in conversation about online video and a wide variety of other topics at the new martindale.com blog at www.martindale.com/blogs or the lawyers.com blog at www.lawyers.com/our-blog/.
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