Research - Online Video Marketing Works for Lawyers
UPDATE: Here is the research presentation.
The results of new research by FindLaw demonstrates that online video marketing, adding an online video to a law firm Web, site can help increase conversions from prospective clients.
SEE ALSO: Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing
According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer's website, this number decreases to 1.8. This indicates that consumers are more apt to choose an attorney that offers an online video on their website. Perhaps this is because the clients feel more comfortable dealing with an attorney that they can put a face to...
In any case, we know online video is a popular medium and a new fronteir for online marketing. In my experience, online video marketing is perfect for many small and medium sized businesses. This is additional proof that it works in particular for this vertical market.
About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By - Mark R RobertsonWhat do you think? ▼
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