Online video media advertising is on an upward rise across the globe including India.
Viewers are increasingly shifting from TV to internet for their favorite shows and videos. This change has happened in the last three years, especially after the advent of web 2.0. The web is no more driven by text but has become interactive.
Citing a ComScore data (March-July 2008) Zoom digital head Sameer Pitalwalla said, "Per month, an average of 5.03 billion online videos are viewed in UK, US, Germany and France. This clearly states the significance of consumption of online videos globally as well.”
Zoom's total online viewership grew 80 per cent across the world over the last quarter. In India, the traffic grew from 20 per cent in July 2007 to 45 per cent in a year's time.
Said Hungama mobile MD and CEO Neeraj Roy,"India will emerge as the third largest internet consumer in the world by the end of this fiscal, after eclipsing Japan.”
However what is a matter of concern is that of the total advertising pie, only 10 per cent comes from internet. This is necessarily due to less awareness of the reach of internet among the players, Roy added.