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comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.While the travel sector scored highly, online games rose and teens jumped online with school getting out, I'm only really going to look at the impact that online video had on the numbers.

Google held the top spot, <sarcasm> I am so shocked! </sarcasm> and Yahoo! hit second, Microsoft third. Most importantly, ESPN went up 12 spots due most likely to their online coverage and video of the World Cup. FIFA.com also took the top gainer spot for the month dribbling past Oprah and everyone else. Also in the list was Univision, also big into both football and online video. Arriba muchachos!

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

June 2010 vs. May 2010
Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
May-10 Jun-10 % Change Rank by Unique Visitors
Total Internet : Total Audience 215,691 215,061 0 N/A
FIFA.COM 1,393 8,180 487 177
OPRAH.COM 4,039 6,427 59 227
CSMONITOR.COM 4,254 6,711 58 215
The Mozilla Organization 18,770 29,576 58 39
HEAVY.COM 7,020 10,290 47 145
Wenner Media 5,864 7,540 29 193
Univision Communications Inc 5,008 6,317 26 232
American Express 7,177 8,934 24 166
Adidas-Salomon 5,325 6,513 22 225
ESPN 25,359 30,585 21 37

*Ranking based on the top 250 properties in June 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.


Now on to the top 50 web properties all around. I've highlighted the video heavy sites for your viewing pleasure. Sure it's only 13 of the top 50, but most of those others feature video of some sort. Looking at the Google number it seems that YouTube pulls far more visitors that the search engine and other services combined. The Video Metrix showed that Google Sites had 144.5M unique visitors or roughly 80.8% of visitors to Google Sites.

Yahoo users are far less video conscious it seems as only 44.9M are included in the Video Metrix while 170.2M are listed here, that's just over 26%. Even FOX has closer to 50% of their users coming for video (41.6M).

Here's the top ten video properties with their overall number and percentages:

Property Video Metrix

(unique viewers in millions)

Overall

(users in millions)

Percentage

watching video

Google Sites 144.5 178.8 80.8
Yahoo! Sites 44.9 170.2 26.4
Vevo 43.7 48.1 90.9
Facebook.com 43.3 141.6 30.6
FOX 41.6 88.8 46.8
Microsoft 39 160.8 24.3
Viacom 32 66 48.5
Turner 31.7 85.3 37.2
Break 26.9 35.7 75.4
Hulu 24 - -

So Vevo and probably Hulu (not in the top 50 web properties) have the highest percentage of video viewers with Google running third and Break fourth (based on percentage of total viewers watching video).

comScore Top 50 Properties (U.S.)

June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank Property Unique Visitors

(000)

Rank Property Unique Visitors

(000)

Total Internet : Total Audience 215,061
1 Google Sites 178,785 26 YellowBook Network 36,420
2 Yahoo! Sites 170,221 27 Break Media 35,729
3 Microsoft Sites 160,846 28 Wal-Mart 35,488
4 FACEBOOK.COM 141,638 29 Gannett Sites 35,017
5 AOL LLC 107,477 30 iVillage.com: The Womens Network 34,927
6 Fox Interactive Media 88,826 31 Federated Media Publishing 34,644
7 Ask Network 87,405 32 Superpages.com Network 34,065
8 Glam Media 85,439 33 WordPress 33,389
9 Turner Network 85,294 34 Weatherbug Property 32,827
10 Amazon Sites 75,968 35 Disney Online 30,954
11 CBS Interactive 74,445 36 Verizon Communications Corporation 30,902
12 Wikimedia Foundation Sites 72,127 37 ESPN 30,585
13 New York Times Digital 68,912 38 Expedia Inc 30,059
14 Apple Inc. 68,265 39 The Mozilla Organization 29,576
15 eBay 67,006 40 Tribune Interactive 28,499
16 Viacom Digital 66,038 41 AT&T Interactive Sites 28,071
17 Demand Media 54,619 42 Time Warner - Excluding AOL 27,975
18 craigslist, inc. 50,715 43 Target Corporation 26,913
19 VEVO 48,107 44 Photobucket.com LLC 26,525
20 Comcast Corporation 45,680 45 Gorilla Nation 26,448
21 Weather Channel, The 44,291 46 Everyday Health 26,279
22 Answers.com Sites 40,377 47 The Washington Post Company 25,770
23 Adobe Sites 37,522 48 Warner Music 25,740
24 Technorati Media 36,971 49 NBC Universal 25,468
25 NetShelter Technology Media 36,930 50 WorldNow Sites 24,620

Finally, we come to the ad networks. Now comScore changed the Video Metrix reporting and so we have top video properties by ads viewed there, so I'll have to just highlight those sites that showed up in that report (red) and the highest potential reach as per Video Metrix (blue).

comScore Ad Focus Ranking (U.S.)

June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank Property Unique Visitors (000) % Reach Rank Property Total Unique Visitors (000) % Reach
Total Internet : Total Audience 215,061 100.0
1 BrightRoll Video Network - Potential Reach 202,024 93.9 26 FACEBOOK.COM 141,638 65.9
2 SpotXchange Video Ad Network - Potential Reach 197,397 91.8 27 AudienceScience** 140,298 65.2
3 BBE - Potential Reach 189,271 88.0 28 interCLICK** 139,138 64.7
4 Tremor Media - Potential Reach 185,726 86.4 29 Casale Media - MediaNet** 136,787 63.6
5 Yahoo! Network** 184,340 85.7 30 Adconion Media Group** 134,770 62.7
6 AOL Advertising** 184,160 85.6 31 Pulse 360** 128,686 59.8
7 YuMe Video Network - Potential Reach 182,454 84.8 32 Burst Media** 127,586 59.3
8 Google Ad Network** 182,237 84.7 33 Break Media - Potential Reach 120,214 55.9
9 Adconion Video Network - Potential Reach 180,287 83.8 34 MSN 117,819 54.8
10 Advertising.com Video Network - Potential Reach 177,220 82.4 35 NNN Total Newspapers: U.S. 112,884 52.5
11 ScanScout Network - Potential Reach 173,714 80.8 36 YOUTUBE.COM* 112,005 52.1
12 ValueClick Networks** 173,238 80.6 37 Viacom Digital Network - Potential Reach 110,609 51.4
13 Google 170,251 79.2 38 ADSDAQ by ContextWeb** 108,818 50.6
14 Yahoo! Sites 170,221 79.2 39 CPX Interactive** 108,177 50.3
15 TidalTV - Potential Reach 165,088 76.8 40 AOL LLC 107,477 50.0
16 Digital Broadcasting Group (DBG) - Potential Reach 163,601 76.1 41 AOL Media Network 107,434 50.0
17 24/7 Real Media** 162,833 75.7 42 Adify** 105,639 49.1
18 Microsoft Media Network US** 157,947 73.4 43 ITN Digital - Potential Reach 103,279 48.0
19 Specific Media** 157,690 73.3 44 Centro - Potential Reach 103,006 47.9
20 Turn, Inc** 156,156 72.6 45 IB Local Network - Potential Reach 99,268 46.2
21 AdBrite** 151,116 70.3 46 Undertone Networks** 99,249 46.1
22 FOX Audience Network** 148,759 69.2 47 Vibrant Media** 99,229 46.1
23 Collective Network** 148,219 68.9 48 Kontera** 93,284 43.4
24 Tribal Fusion** 146,270 68.0 49 AdBlade Network** 93,157 43.3
25 Traffic Marketplace** 142,102 66.1 50 MTVN Tribes - Potential Reach 92,420 43.0

Those on the Top US Online Video Properties by Video Ads Viewed, who did not make this chart include: Hulu (31.5 ads per viewer), CBS Interactive (6.9) and ESPN (5.7). Microsoft Sites combined reached it (9.2) but on this chart are broken out into specific sites like MSN, Media Network, etc. Also, Google and YouTube are separated showing that YouTube has 112 million unique viewers. Plugging that into the video metrix number it means that only about 32.5 million people watch video on other Google sites, which is still enough to make them 7th overall and YouTube number one.

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 79 percent of the 215 million Internet users in June.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

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  • http://www.seoconsult.co.uk Steve

    Well FACEBOOK.COM is still in top sites, its good that its is still enough popular after so much negative blogging on its privacy policy.....i assume to go up for "Wikimedia Foundation Sites" because they have enough traffic from google