Online Video Viewing Up, Search Engines Continue To Dominate

Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008.  Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), and also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. accounted for more than 98 percent of all videos viewed in the Google site network, taking over 40 percent of the total online video market – by far the largest share for any single web property.

Other search engines' in the Top 10 U.S. Online Video properties for July 2008

  • #3 – Microsoft Sites with 282 million (2.5 percent), 32.6 million Internet users, averaging nearly 9 videos watched per user (for the month).
  • #4 – Yahoo! Sites with 269 million (2.4 percent), and 37.6 million Internet users, averaging 7 videos watched per user.

Other notable findings from comScore's July 2008 Video Metrix Stats:

  • Total reach: 75 percent of the total U.S. Internet audience viewed online video.
  • Total time: Americans spent a total of 558 million hours watching online video during the month.
  • Average video watching time: The average online video viewer watched 235 minutes of video.
  • Largest video sharing site – YouTube: 91 million viewers watched 5 billion videos on (54.8 videos per viewer).
  • Largest social networking site – MySpace: 51.4 million viewers watched 400 million videos on (7.8 videos per viewer).
  • Average duration: The duration of the average online video was 2.9 minutes.
ReelSEO's Grant Crowell conducted an interview in August 2008 with Josh Chasin, Chief Research Officer for comScore, on their model for measuring online video content.

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What do you think? ▼
  • Dave Kilkenny

    This data is another perfect example of the viability of this industry. Would I jinx it if I called it recession proof? Probably, but where would you find this kind of user retention anywhere else?