Levi Strauss CMO On Online Video Strategies for Brands

Advertising dollars are the foundation of the Web video business and those coveted bucks are highly sought after by networks, programmers and independent producers alike. So how do big brands allocate, measure and assess their spending in online video? I caught up with the chief marketing officer of storied brand Levi Strauss at ad:tech San Francisco to ask him those questions for this week's New Media Minute. Here's a rare chance to hear directly from a top decision maker at a major marketer.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • http://www.lastereo.tv Marguerite

    That was NOT really helpful, millions, fame.. what else oh yes viral!

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    I think he said some helpful stuff: …watch the marketing space… look around to see what others are doing, can some of it be applied to your stuff?, if so do it, then test. Make your stuff fun… different, not just the usual ad message, etc.

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