November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance.
But if you thought this month of brotherly love was all about guys with guns, think again.
There are also ads in the top 20 featuring gay marriage, some screaming male Justin Bieber fans and even crying dads.
However, taking the number one spot during 'Bro-vember' was an action-packed ad for possibly the most highly-anticipated game of 2011, Call Of Duty: Modern Warfare 3.
And it's not hard to see why. It features Hollywood A-listers Sam Worthington (Avatar, Terminator Salvation, Clash Of The Titans) and Jonah Hill (SuperBad, 40-Year-Old Virgin, Moneyball) as they try to bring the popular first-person-shooter to life as the titular characters.
The point? To show that despite the fact COD is one of the most successful game franchises in history, newcomers can easily join in the fun.
Certainly, it seems to have done the trick. Judging by the number of shares so far (for the in-game trailer too), publisher Activision will once again be breaking records this Christmas.
But the action does not step there. In fourth spot is a trailer for another highly-anticipated game, Grand Theft Auto 5.
The latest instalment in the ground-breaking, car-stealing, gangster-hurting crime-em 'up may not be due out until next summer, but fans are already licking their lips at the tasty morsels offered up by the first trailer.
Details about the new game remain few and far between; however, the appearance of the Vinewood sign in the clip suggests the latest edition will ditch the gloomy smog of Liberty City (New York) for sun-drenched San Andreas (LA).
In fact, the lack of information has only added fuel to the fire, with the trailer attracting over 255,000 shares during November. In fact, some bloggers have even come up with reasons why it is the best game ever made! Not bad for a game that will not be released for another seven months.
Also manning up during November was a hilarious ad for computer game World of Warcraft. It stars one-man meme machine Chuck Norris, who seemingly not content being the hardest person on our planet has now stretched his dominion over the geeky landscape of World of Warcraft too.
The commercial even features a computer avatar of the Missing In Action star in action, plus the memorable line: "There are 10 million people in the World of Warcraft, because Chuck Norris allows them to live”.
The ad, created by agency BBDO, attracted 302,456 shares during November, making it the seventh most shared ad last month.
However, a very different kind of brotherly love features in a new ad for a non-profit organisation from Down Under.
'It's Time', created by the Motion Picture Company for GetUp!: Action For Australia, focuses on the trials and tribulations of a couple's relationship, but what makes the video particularly clever is the twist at the end.
The two-minute film is seen from the point-of-view of someone who meets a man on board a ship. The clip then follows the journey of their relationship up until the point one of them proposes. However, it is only revealed right at the end, when they are getting married, that the other person is actually another man, with the slogan: "It's time. End marriage discrimination”.
It's a fantastic ad, attracting an incredible 901,107 shares last month – making it the second most shared ad during November. Pretty impressive for a video that was only released on November 24.
There is also a nice twist to Macy's Black Friday ad. It stars teenage heartthrob Justin Bieber and a bunch of ecstatic, screaming fans. But this is not a bunch of fawning young girls putting their hands to the head and squealing at the mere sight of the boy wonder, it's actually some burly, middle-aged men.
The commercial, released on November 16 and created by JWT New York, attracted well over 500,000 shares last month, putting it third in November's table.
Two places below it is a touching UK Christmas ad that really has had grown men reaching for the Kleenex to wipe their tears away, thanks to yet another late twist.
It is for retailer John Lewis and stars a little boy anxiously counting the nano-seconds down to December 25.
However, at the end of the 90-second ad, which includes a cover version of The Smiths' seminal hit Please, Please, Please, Let Me Get Want I Want, it is revealed that it was not his own presents he was so anxious about, but the gift he desperately wanted to give to his gob-smacked parents.
The ad proved a little bit too mawkish for some tastes, but that did not stop it from racking up 333,141 shares since it was launched on November 11.
Completing November's line-up is a brilliant spoof ad from Canadian ad agency John St called Catvertising, which pokes fun at the internet's obsession with cats. Purrfect!
The Top 20 Online Video Ads November 2011
1. Activision: Official Call of Duty: Modern Warfare 3 – The Vet & The n00b
2. GetUp!: It's Time
3. Macy's: Guys Scream for Justin Bieber in Macy's Black Friday Commercial
4. Rockstar: Grand Theft Auto V Trailer
5. John Lewis: Christmas Advert 2011
6. John St Advertising Agency: Catvertising
7. Blizzard Entertainment: World of Warcraft TV Commercial: Chuck Norris – Hunter
8. Red Bull: The Art of FLIGHT – snowboarding film trailer w/Travis Rice
9. Nestle: Contrex – Ma Contrexpérience – 97s
10. Dermablend: Go Beyond The Cover
11. DXB Connect: Dubai Airports Flash Mob
12. GoPro: The HD HERO2: 2x as Powerful in Every Way
13. Nokia UK: Nokia Lumia Live. Nokia lights up London with an amazing 4D projection and deadmau5
14. Carlsberg: Carlsberg stunts with bikers in cinema
15. Red Bull: Danny MacAskill – "Way Back Home"
16. DC Shoes: Ken Block's gymkhana four; the Hollywood megamercial
17. Microsoft: Productivity Future Vision (2011)
18. Trace Urban: The most amazing beat box video ever!!! 4 minutes hip hop history by Eklips for Trace
19. New Zealand Transport Agency: Legend
20. Fiat 500: Abarth
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