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Online Video Ad Verification - To Protect and Serve Ad Investment

Daisy Whitney | 2 years ago |

Did your online ad run where it was supposed to? That's the question a lot of advertisers want to know as they spend more money online and in Web video specifically - upwards of 35% more dollars this year alone. Which means we're now seeing a number of technology players offering online ad verification -- to check if your ad ran where you wanted it to run. They're kind of like online ad police and a number of brands and agencies are using them to protect their online ad investment. All the details in this week's New Media Minute.

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About the Author - Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By - Daisy Whitney

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