Online Video: 2007 Year In Review From Compete.com
YouTube.com continued to lead the field of video contenders in December, commanding 52.3% market share with 238M Visits on 59M Unique Visitors, up 6.1% from November and 40% since December, 2006. The overall online video market, which consists of Compete's classification of over 50 sites and subdomains serving video to US-based visitors, grew 7.4% for the month.
Look at the explosive growth that AOL has achieved.AOL Video is growing more quickly than any other video site, up nearly 24 percent in market share in December
Andy Plesser at Beet.tv interviewed AOL Video chief Fred McIntyre regarding the factors leading to this growth. Here's what he told Andy this afternoon:
"2007 was a banner year for AOL Video. We're currently the only major online video portal to offer free, streaming content from all four major TV networks and that was a big factor in the increase in traffic. Another contributing factor was our Truveo-powered video search. In 2007, we saw video search usage surge as more and more videos became available online."– Fred McIntyre – Senior Vice President, AOL Video, AOL Radio & Winamp
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