Online Reputation Management with Video SEO

Grant Crowell   |   June 18, 2008   |  

fireshot capture 135 search marketing standard magazine www searchmarketingstandard com Online Reputation Management with Video SEOGrant Crowell a contributor to ReelSEO.com and Search Marketing Standard’s Video columnist, posted an excellent article today that makes the case for why video SEO is important for reputation management online, and provides some information regarding solutions to start off with.

Key points in the argument include:

  • People are searching more often for video than ever before
  • Video is given extra visibility and functionality in the search results
  • Video has a stronger viral component
  • There aren’t the same copyright and trademark issues you’d be restricted from with paid search.
  • Key warning – have a video professional AND your target audience review your content before you optimize and distribute it.

In addition, Grant talks about the Video we released a few weeks back titled, “Sex and the City’s Kristen Davis on Video SEO.” After some quick editing and basic video optimization, that video now rotates between #1 and #2 in Yahoo for the search “kristen davis video” – pointing back to the ReelSEO.com site – ahead in the search results in all but one of the major search providers of video, including YouTube!  What Grant did not mention is that if you were to do this search a week prior to our video being released and optimized for search, you would have seen that the first result was for the now infamous sex videos which have been released all over the internet.

Now think about the power that could have when it comes to SEO for reputation management…

Read the rest of this excellent article – Here

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Posted: in Video SEO (VSEO)
About the Author - Grant Crowell
Grant Crowell is a regular contributor for ReelSEO and a professional consultant and developer in the online marketing space. Grant is also the Founder of Grantastic Designs, an online marketing solutions firm established in 1996, specializing in search-optimized, user-friendly web design and multimedia content, including video and podcasting solutions for commercial enterprises, video solutions providers, non-profits, and academic and government organizations.

View more articles from Grant Crowell
  • Smart guys and good idea to check VSEO. Impressive results; BTW I clearly think about big brands (cars, food...). That's scary if they do not become active on the subject right now.

    Try to type harvard in youtube and look at first Video.

    We should definitely make abig post about "if Brands don't Produce videos...."

    Tom
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