Online Reputation Management With Video SEO

Online Reputation Management With Video SEOGrant Crowell a contributor to and Search Marketing Standard's Video columnist, posted an excellent article today that makes the case for why video SEO is important for reputation management online, and provides some information regarding solutions to start off with.

Key points in the argument include:

  • People are searching more often for video than ever before
  • Video is given extra visibility and functionality in the search results
  • Video has a stronger viral component
  • There aren't the same copyright and trademark issues you'd be restricted from with paid search.
  • Key warning - have a video professional AND your target audience review your content before you optimize and distribute it.

In addition, Grant talks about the Video we released a few weeks back titled, "Sex and the City's Kristen Davis on Video SEO." After some quick editing and basic video optimization, that video now rotates between #1 and #2 in Yahoo for the search "kristen davis video" – pointing back to the site – ahead in the search results in all but one of the major search providers of video, including YouTube!  What Grant did not mention is that if you were to do this search a week prior to our video being released and optimized for search, you would have seen that the first result was for the now infamous sex videos which have been released all over the internet.

Now think about the power that could have when it comes to SEO for reputation management...

Read the rest of this excellent article - Here

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Posted in Video SEO
About the Author -
Grant Crowell is a veteran “social video stylist” working in video marketing since 2005. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including Video SEO, YouTube marketing, video UX best practices, performance testing, legal issues and ethics. Contact Grant @ View All Posts By -

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