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At the Streaming Media East conference in NY in 2008, Grant Crowell and I took a few moments to sit down with the Chief Marketing Officer of On2 technologies, Eero Kaikkonen. We asked Eero to provide our readers with some basic information regarding what online video codes are, and what they mean for online video marketers.

For those of us who have immersed ourselves within the growing field of online video marketing, we have come to realize that it is not enough to merely apply all that you can about online marketing or search engine marketing to the art of video . It is just as important to learn about the process of producing video for the internet and utilizing the proper online video codecs. The reason for this, when you produce a quality video for the web, the result is quality user experience and greater user engagement.

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