ComScore have just released their Online Video Rankings Report for October 2013 and Maker Studios, one of the biggest YouTube multi channel networks, makes the Top Video Properties chart for the first time with 30.4 Million unique views. This puts them just behind Vimeo and in reach of Microsoft And Yahoo sites which is an extraordinary achievement for the company. In terms of video ad views, they are up from September's 22.9 Billion to 24.4 Billion with AOL maintaining their #1 position with 4 Billion ad impressions. VEVO remain the top YouTube Channel with a slight increase of views compared to September 2013. When it comes to content, Google sites remain the king with Facebook, AOL, NDN and VEVO a way behind.
N.B. Why haven't Fullscreen been included in the Online Video Properties chart as well as or instead of Maker? Based on the data in the Top YouTube Partners chart we can't see any reason why they haven't been. Are we missing something?
[Update] comScore responded very quickly with the following explanation:
This is the first month that Maker Studios has its own property separate from YouTube and therefore is eligible for the top 10 content properties ranking. Fullscreen, however, still lives within YouTube.com in our dictionary. Because it does not exist at the property level, it is not eligible for these rankings.
Highlights Of The Report Include:
- 189 million Americans watched 49.1 Billion hours of online video content in October.
- Google Sites had the highest average engagement among the top ten video properties.
- Americans viewed more than 24.5 Billion video ads in October.
- VEVO is the top YouTube Channel for unique views.
ComScore's October 2013 Online Video Rankings
Google sites top the Online Video Properties chart once again with 164.8 Million unique viewers, primarily from YouTube and Google Hangouts. Facebook came in at #2 with 70.1 Million viewers, an increase of around 3 Million views from September 2013 followed by AOL, Inc. with 62.3 Million, NDN with 50.6 Million and VEVO with 49.6 Million. Maker Studios Inc. made their debut #10 with 30.5 Million unique viewers. 49.1 Billion video content views were generated with Google Sites contributing 16.6 Billion of them, followed by Facebook with 1.4 Billion and AOL, Inc. with 1.3 billion.
U.S. viewers watched 24.5 Billion videos ads last month, with AOL maintaining their lead over Google for a second month with 4 Billion ad impressions. Google Sites are in #2 position with 3.6 Billion ads, followed by BrightRoll with 2.6 Billion, LiveRail.com with 2.5 Billion and TubeMogul with 2 Billion views. 9.2 Billion minutes were dedicated to watching video ads with AOL achieving the highest duration of video ads at 1.8 Billion minutes. Video ads reached 56% of the total U.S. population.
VEVO stay at the top of the YouTube Channels with 47.8 Million viewers for October 2013 while Fullscreen leapfrog back over Maker to retake the #2 position with 31.5 Million uniques. Next it's Maker with 30.4 Million followed by Warner Music with 26.1 Million, The Orchard with 22.1 Million, rumblefish with 19.7 Million and UMG with 17.8 Million. BroadbandTV reappeared at #8 while ZEFR dropped out of the top 10. Machinima demonstrated the highest engagement with 73 minutes per viewer.
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