NYTimes.com launched a new video platform today powered by Brightcove 3 (check out our interview with Brightcove) that allows for video content to be more easily integrated into their content sections and provides an overall enhanced user experience. Apart from the complete redesign of the video library page, the new platform offers several other benefits over the previous platform powered by TheFeedRoom.
Players using a high-definition format are now found throughout the site on the home page, article pages, blogs, and elsewhere to more strongly integrate video content into the NYTimes site experience. This move makes it clear that the NYTimes has a strong commitment moving forward to produce and showcase online video content.
"Demand for high-quality video is on the rise across the Web from both our users and our advertisers," Nicholas Ascheim, vice president of product management at NYTimes.com, said in a statement. "To meet this need, we have upgraded our technology, increased our production values, and given video even more prominence across the site."
Some of the new features on NYTimes Video are:
- Widescreen format will display high-definition videos in 16x9 widescreen format
- Individual player pages for each video for increased search engine friendliness.
- While they are not yet allowing embed codes, they have added several new social sharing features which will allow viewers to share videos on Mixx, Digg, Facebook, Yahoo Buzz and LinkedIn.
- New Design - The video index page, or "video library" has been redesigned with a black background that differentiates the content and allows for an easier viewing experience on the eyes (like Hulu's "lower lights" feature).